Neon usage
worldwide is diverse due to different electrical regulations, materials and
fabrication techniques. From now, you will experience the our neon
world.
A majority of
customers are attracted with something interesting and unique. Yet most of
companies seem to make a poor strategy of outdoor marketing. We'd better say
they are afraid of making new attempt to out-of-home advertising due to a
limitation of outdoor advertising. In conjunction with the launch of products,
service and business, uncountable outdoor advertising messages have been
released in desired locations. However, a great number of outdoor advertising
have, in this process, also disappeared around us. Among these outdoor
advertising systems, we have fortunately two recognizable and noticeable neon
sign around buildings.
Low-Voltage Neon
Usage. At that time of making neon billboard, most of signmakers were not
familiar with low-voltage neon, named as CR neon. Low-voltage Neon tech helped
to produce motion-display neon billboard. The billboard gradually changes
variously its colors, This project can expand neon's usage for outdoor
application. According to TBWAKorea Inc., designing the electric sign, The
company always wanted to seek after and apply new technology to the various
types of signs. And even though out-of-home advertising is an effective media
format for promoting companies, many of them would use monotonous media. Beyond
the function of providing the only information, the billboard serves as a
important part of outdoor advertising, which announces company identity to
people. Ironically, despite of strict regulations on the electric parts, the
large electric sign were much easier than thought. Based on the neon billboard
tech above, newly-developed outdoor advertising was placed on a building in
Daegu-city. The unprecedented sign required the technique using both neon and
LED display system. Usually, In outdoor advertising, independent LED display
system is used to provide briefly simple message. For application of the
electric sign, LED display gives only support to set it off. The sign features
providing clear message around the clock. For example, during a night, both neon
and LED display brighten around a building and in the daytime Neon sign could be
dim, LED system presents the motion-picture. The total size of the sign is
65.61?6.57 ft., and LED display size is 13.12?4.10 ft., LED display provides
motion image, thereby, can promote a product. CSpace co., planning the project
pointed out that we came to introduce the state-of-art billboard using both neon
and LED display, and recently demand for low-voltage neon has steadily increased
in our market.
Perfect
Installation. During the early stage of re-planning and re-constructing
Art Plaza, the building had to be built correctly to surround it with Coldcathod
lamps. In certain cases, for the installation of Neon tube, a great number of
locations on the outer wall of the building were grooved. To fit into a groove
depth, each supporter for neon tube was manufactured in the size of 70cm. Yeil
Ad Light Inc., installing the neon tube said that for this reason, accessibility
for maintenance purpose must also be considered, electric wiring and transformer
work was an challenge, and in the case of the poor work, it would result in
awkward look of the building for huge project like this work. However in this
project, neon installation made its surrounding more fantastic and noticeable.
ArtPlaza's neon work mainly consists of three areas such as a round elevator,
the side of the building and a roof round tower. Because the entrance of the
building is 114.82 ft., long and 32.8 ft. round, bending neon tubes was the most
difficult. A round entrance work was the most difficult. A circle structure
required four neon of 6.56 ft. All neon tubes consumed in the project were ade
in Masonlite of England. Ad the project required total 600 transformers of
Reedtransformer Inc., and Sunelctric system Inc., was responsible for blinking
programing system.
Additional
Consideration. Neon sign, the most traditional outdoor format, should be
re-configured with the state-of-the art technology. The design of each sign has
been considered as important solution for out-of-home media. Because advertisers
and consumers have been sick and tired of ordinary sign system, neon sign must
tempt them with new design. Additionally, service work is as important as design
of neon sign. No client wants a sign that needs regular service, because it's
expensive. but every electric sign requires regularly maintenance-preferably,
fast and reliable. Therefore, during planning and manufacturing stages, placing
electric components like transformer where accessibility is easier should be is
another consideration.
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