Operation Systems of Electronic Signs Will Have Been Changed
Under the Influence of

UBIQUITOUS

Technology

As an information technology industry has been developed, Ubiquitous term has a great effect on a sign industry. Since the world includes the meaning of future-oriented technology, a variety of outdoor advertising systems providing live video images have been paid a great attention from people. We are going to take a look at the change of sign industry, especially the field of electronic sign which is subject to come under the influence of Ubiquitous.

Network Being Everywhere at The Same Time
The year 2005 is the turning time when Ubiquitous market was formed. Since then, the Ubiquitous has become a keyword for IT industry. Ubiquitous meaning existing or being everywhere at the same time is getting familiar with the public. Ubiquitous computing names the third wave in computing, just now beginning. First were mainframes, each shared by lots of people. Now we are in the personal computing era, person and machine staring uneasily at each other across the desktop. Next comes ubiquitous computing, or the age of calm technology, when technology recedes into the background of our lives. Mark Weiser is the father of ubiquitous computing. If Ubiquitous computing settings are completely achieved, all places including offices and homes, even more for traveling everywhere will enhance the level of convenience, safety and

effectiveness of human-life quality.

LED Displays Applied with SMS Message of Mobile Phone
As Ubiquitous-computing settings is taking concrete shape gradually, the considerable influence could happen to the environment of a sign industry. First of all, It is the first instance of applying Ubiquitous technology to sign products that SMS Message of cellular phones was used to operate LED display system. SMS Messages via cellular phones was forwarded to the screen of LED displays. A LED display manufacturer released “along with LED displays, LCD and PDP screens will be an alternative to provide live video graphics for outdoor advertising systems, and a portable terminal unit which control all of the live video providers at a stroke, is going to be are going to be developed and introduced in outdoor advertising market” and “with a remote controller, we have already controlled home appliances including TVs, Radios, Refrigerators and Audio systems” the company pointed out.

LED Displays Spotlighted As Future-Oriented Media
As LEDs technology has been developed, LED display products have been excessively increasing it market share in a sign industry. Since 1995 when blue LED chips was first developed, the size of its market worldwide is estimated US $ 500 million and the demand and supply for LED Display have been steadily increasing. Consequently the price of LED display has been cutting down. After 1986 Asian Game and 1988 Olympic Game, a super-sized LED display fixed its position as an outdoor billboard in Korea. But at those times, most of the LED display manufacturers imported LED chips and only put together LED lamps, display frames, and modules. In addition, home outdoor advertising market has been sharply competitive with a great number of companies. So only solution for surviving in the market is that companies should open up worldwide markets immediately. Many advertiser companies are using Ubiquitous word for their ad campaign and they are selecting LED display systems. As for a small-sized LED display, retail stores begin to mount it as P.O.P displays, interior decoration, and ad panels. Mainly, 1-, or 3-colors LED displays were used before, but various kinds of full color systems are been developing and introduced in the market, which helps small retail shops to install a live video system for sales increase with ease.

The Objective Measurement for Ad Impact
Signage continues to change and evolve. A social environment changes including a wide format digital printing technology and Internet has been introducing new media. The upcoming new technology, Ubiquitous, will advance the technology of sign industry as well. Advertising media incorporating into Ubiquitous technology is the one, which is applied with wireless Internet technology, can provide targeted message to a person and received instant response from him. The ad media features mutual communication and location based promotion. As a result, with Ubiquitous technology, the outdoor advertising media can achieve the objective measurement for ad impact. A sign industry has already started to change. The field of outdoor advertising has close thing with consumers. As the age of main consumers becomes low, most of the advertisers are dedicated to grab their attention with colorful graphics and straight ad copy. Recently most of the companies strategically use Ubiquitous word because the word including meaning of future-oriented. It is a LED display system that meets current advertiser’s need.

Wider Application of Electronic Signs Required
Depending on how we face Ubiquitous, it could be a great chance to upgrade the level of products or a big challenge for a sign industry. That is why we are dedicated to make every preparation for jumping into the next level with Ubiquitous technology. In the environment of Ubiquitous, the sort of sign products breaks into countless parts, and they are actively networked. As a matter of fact, outdoor advertising systems provide message with only characters and static graphics. Recently with Ubiquitous, signage makes a good use of dynamic and kinetic messages. The current introduction of state-of-the art LEDs can achieve the color variation and present live video graphic. In addition, these displays can be controlled via wireless or wire network. In times, we must seek for how well to achieve live video. It means we have to make wider use of electronic signs. As the time of Ubiquitous is approaching to us, the capability of operating live video files is becoming more significant. For example, customers are able to touch and enjoy the communication with windows or mirrors built in super small sized computers. Actually, these days many customers pay an attention to P.O.P displays on windows of retail shops. More importantly, it become outdoor advertising system that is under the greatest influence of Ubiquitous technology. Therefore, sign makers must develop the ability of dealing with controlling, editing and transmitting of live video files.

The Help of Super Speed Wireless Network
As mentioned above, the introduction of Ubiquitous technology makes a sign industry change rapidly. In the close future, this movement causes an unexpected result to a sign industry. Especially, because it is expected that the function of electronic signs will have been completely different from one in the past, sign makers should have a solution for a live video display system, not flat-faced outdoor advertising. Now we are on the first stage of Ubiquitous time. The time is not yet ripe for forecasting the future of sign industry resulting from Ubiquitous technology. Considering most of people use mobile phones and wireless Internet, Analogue-type signs that have been restricted by time and space so far, will be digitalized. Online business companies plan to poke their nose into wire and wireless advertising services with business. Ubiquitous multi-media advertising market get into its stride after the introduction of IMT-2000, super speed wireless network system. And a sign industry will also experience 180-degree change of its direction.

Electronic Inks As Key Contribution for Outdoor Advertising
Ubiquitous time will get into its big stride in 2007 when electronic tags, wireless reorganization and RFID (Radio Frequency Identification) are widely used for a commercial application. And more, the introduction of electronic inks will accelerate the development of outdoor advertising technology and lead the change of a sign industry. First of all, RFID technology applied with electronic inks will serve as the infrastructure of a sign industry. It helps human beings to communicate with an object and helps an object to communicate with an object. So, the outdoor advertising market will be expanding for this technology. Printing technology has been spotlighted as new generation workflow. As the key technology of printing process, electronic inks has a great potential for application to outdoor advertising systems. Electronic ink, which has high conduction of electricity and is transparent emulsion, is the key material for construction of circuits with inkjet printing technology.