Digital Printing Application

On a escalator

Digital Printer UltraVu 3360
Media Fire-retardant film
Digital Printing Provider Polygraphic

In Korea, a great number of people daily use a variety of transportation systems including buses, taxies, and subways. Simply thinking, the best advertising media is the one that is exposed to the greatest number of people with long-term ad campaign. That is why ad campaign applied on transportation systems might be the most effective media. Among all the advertising on transportation systems, the ad, which is applied on a transferring subway station, can most enhance its impact because of crowded people everyday. SK Telecom Co., Ltd., planned and installed a lot of graphics showing Korean Team of Worldcup 2006 at a transferring station. More uniquely, the graphics on escalators could gain interest from passengers. Polygrahic, which was charge of printing and installing the graphics, released that a subway wrapping graphic has the highest ad impact, but the first consideration is a safety against a fire. Consequently, we used the fire-retardant film. Since the company has experienced many wrapping works before, they didn뭪 any difficulty with printing and installation. All the graphics were printed by UltraVu 3360. It took 2 ~ 3 days through the whole work. Mr, Ahn, director of Polygrahic mentioned ad campaign on a subway station with high floating population is more suitable for promoting the strength of products of companies while a billboard on a roof of a building is best for promoting a brand image or corporate identity.

On a building

Digital Printer ExcelJet 5
Media One-way Vision Film
Digital Printing Provider Jcom

While all the buildings in Korea were wrapped with the graphics regarding to Worldcup 2006, a unique and characteristic wrapping graphic was paid an attention from passers-by. That is about FeelingZone?communication service provided by LG Telecommunication Co., Ltd. The company planned to promote the service on a large scale through outdoor advertising as well as TVs, Newspapers, Magazines and Radios. It is a significant example showing that outdoor advertising is serving as the important media to launch and promote a new product to customers. As for the wrapping, the extraordinary graphic increase more concern from people. The whole project including printing work and installation took about 3 days, doing the prompt installation of printing graphic right after printing a piece of graphic. Tae Kyung Park, director of Jcom disclosed, t was a challenge to fit the location of real windows to the broken window graphic for achieving the actuality while installing the graphics.?and 밷ecause we were considering more perfection of installation job than time required for it, we selected oneway vision film featuring high contractibility?he said. Each printing graphic measuring 19×38m was printed by ExcelJet printer. 16 super-wide graphics were applied to make one giant graphic.

On the front of a building

Digital Printer NovaJet 500
Media TC Cloth
Digital Printing Provider Gi-SUNG 21

Samsung Life Insurance released partner for life? its brand slogan. The company installed a big graphic measuring 40×7m on the front of its headquarter. It is more like a photo-mosaic graphic consisting of the photos of the insured뭩 family. For the wide release of a new brand name, the Samsung came up with a event of finding our family happy photos. To produce a big graphic, Miim Entertainment, which is specialized in mosaic graphics, received 6,700 photos from Samsung and duplicated 3,000 photos. Totally 10,600 photos were used and 40 pieces of printing were partitioned for the whole graphic which was required for 10 days. Without delaying, it takes 7 days to complete the project. The Miim Entertainment needed to meet the date of an event and wait for three days. The graphics were printed on TC Cloth material with Novajet 500 to achieve a giant graphics. 40 pieces of graphics were partition-printed. As for installing graphics, wind is a big challenge. The size of graphic is so large that they can be damaged with strong wind. Six installers spent three more hours than expected time in wrapping the graphics.

On a photo gallery exhibition

Digital Printer Stylus Pro 9800
Media Photo Paper Gloss (250)
Digital Printing Provider Epson Korea

What is the highest quality graphic, which can be printed with a wide-format digital printers The photo-like graphic is required when photos, which were taken by photographers, were printed. The special photo gallery exhibition was held from 17th to 28th, March on Joeheung Gallery. It was about Human right-related photos. As a camera was digitalized, developing or printing photos as well as taking a photograph become more significant. It means that printers and media for developing a high quality photo are needed for the best result, not to mention skills of taking a photo. 80 art photos were displayed to inform people of the importance of human right. The largest graphics measuring
60×90cm were printed through several test printing. All graphics were printed on Photo paper gloss (250) with two Stylus Pro 9800.