More Interest in Engraving Plotters

Sign makers started to take more interest in engraving and router machines. While suppliers of engraving machines are kicking off vigorous marketing activities, sign material distributors join the wave of purchasing the machines nationwide.

Increasing Demand for Dimensional Signs
An engraving machine is basically needed when making an engraved sign. An engraving machine refers to “a device that engraves characters or drawings onto rigid materials,” The most typically used engraving machines, these days, are a computerized system. It includes a laser engraver, a water jet engraver and a sand blaster. They are different in their applications and materials they can handle. Thanks to the efficiency as automatic machines with an ability to achieve any type of graphic and the growing popularity of dimensional signs, engraving machines are gaining in popularity among sign makers as well as the public. Suppliers and manufacturers of the machine said “we sold more last year than the previous year, and more this year than last year.” They are stepping up marketing in the sing market these days as demand for sings made using the machine is remarkably increasing and, as a result, sign makers need more of it.

With Rigid Material Processing Market
Under these circumstances, more and more suppliers and manufacturers of engraving machines, who forecast the high growing range for the sign market, are joining the market. Several companies involved in other industries with the same prospect are also fixing their eyes on sign market. “We launched an engraving machine tailored to the sign market not long ago,” said one person of suppliers and manufacturers of industrial engraving machines. “Engraving machines will continue to be upgraded and become larger given the nature of the sign industry which is quick to adopt the state-of-the-art technology.” Experts cite expansion of rigid material processing market and increased demand for dimensional signs from retails shops as the main causes for higher interest in engraving machines among the sign industry in one year or two. Most of the engraving machines adopted is more for handling hard material than for achieving dimensional graphics, which is the main features of the machines.

Customer Needs Toward High-End Products
There have been some sign makers who have already purchased a variety of machines for sign making production. They had tried to gain the market share by adopting these machines on the first stage of introducing machines. But these machines were limited to apply on signs and the volume of sign making production made by engraving machines was also trivial. As a consumer’s needs changed, however, dependence of the sign industry on the machines became unavoidable accordingly. Other reasons for increased introduction of engraving machines can be changes in the distribution channel in the sign industry and consumers’ request for high-end products. The changes in the distribution channel refer to streamlining due to information sharing as represented by the Internet and a prolonged economic recession. Information sharing and a prolonged recession have a link. Consumers with unlimited access to information available nation-wide surf the net for better deals while suppliers and manufacturers trapped in a recession try to compensate for shortfalls in sales using the net. Sign producers, just as online shopping vendors, faced with ever decreasing demand due to a economic recession, prefer direct sales to consumers for increasing revenue without producing half-made goods and outsourcing. Their desire is met by consumer needs for cheaper products to bypass mediators. Bypassing mediators requires that the sign producers handle those tasks themselves, which were outsourced. To do so, they have to adopt necessary equipment.