A Tiny Creative Thinking Makes A
Banner stand Outstanding
As a great invention results from a tiny
idea, trivial though turnover makes difference for a banner stand. A variety of
graphic sizes of banner stands are becoming characteristics and more newly
concepted products are released in its market. However, banerstands, which are
modeled after specific products, are officially on the market. It could cause a
big challenge to originally certificated companies
A Fixed Idea on A Banner Stand On the
first stage of developing a banner stand, a great number of featureless products
were introduced, but in the current present, idea products, which are not
limited to graphic sizes and installation locations, are constantly available in
the market. For example, a banner stand with an absorber is for the surface of
glasses and a magnetoproduct is available for the surface of steel material.
Ho-Jin Jang, president of Kueibokmulsan which developed a tripod type banner
stand in 2000, released that since a boundary between a wide format digital
printing and photo development technology will have been vanish in the close
future, the development of a banner stand satisfying both commercial and
non-commercial needs is urgent. James Jo, president of Bannerpia said “a great
deal of banner stands which offer a variety of graphics size, are easy to
install and are not restricted on installing location, have already been on the
sale” and “in my opinion, the frame of a banner stand is not transformed any
more. But these change will have an effect on printing media” he pointed
out.
Considering Whether It Is Well Fitting To The
Surroundings of Stores Before too long, as customers’ awareness of
products will have been changed, a banner stand fitting well to the atmosphere
of retail shops, will be spotlighted by shop owners. It means that banner
stands, which take only space with boring graphics in stores, will lose market
shares. Both producers and end users of banner stands should change their
thoughts on quality and functionality of products so that more newly concepted
banner stands could be developed than ever before. End users must not stick to
the size of stand graphics. Anther problem of hindering the development of
banner stands is illegally modeling after original banner stands. A manufacturer
has usually spent 6 months or 1 year in advancing a new banner stands. Yet, it
takes only one moth to produce exactly identical products from other companies.
They even promote and sell the illegal products to worldwide market, attending
sign trade shows.
Rapid Deploy Display Systems Many home
banner stand manufacturers are successively releasing new products.
Kueibokmulsan introduces BannerKiosk which can be mounted on a table and
increase point-of-purchase effects. The product is best suitable for outdoor
promotion activity and an event of tasting a beverage. Neo Tech announced NEOS
banner stand that can rotate graphics with winds. Unlike the existing banner
stands, the product make good use of outdoor weather. DP International company
disclosed deHub product. It is made of Polycarbonate material and can be
directly installed even surfaces including a glass. Bannerpia company has been
highly spotlighted from foreign and domestic market with HUMAN POP. It is kind
of Back- pack display system. People pack HUMAN POP on their back and walk
around everywhere they want to promote their products. And more companies is now
developing and producing a variety of types of products. A banner stand is
involved in the category of outdoor advertising products. What we keep in mind
is that we can survive in the competitive market with our thought changeover
even if it is tiny. |