In development for several years, new systems utilizes digital processing technology to offer substantially various information. However, in installing these systems, it is very critical to provides right audience with timely message, which means it is important not only to develop new system but also to place it on appropriate area.

Ad medium with a built-in internal lighting has appeared in an underground parking lot of COEX located in Samsung-dong, Seoul. Most of drivers have probably experienced in looking around an dark underground parking lot so as to search for an exist or spaces for parking. If there are no directional signs, they may have a difficult time in parking a car or going out of here.

Easy to Park a Car.
Now, we do not need to be embarrassed at an underground parking lot any more. Tisink Inc., specializing in operating parking management system has just installed a high-tech parking info system at an underground parking lot of COEX at the end of Jan, 2002. The system is easy to install and maintain, and provides the state of all parking lots by monitoring throughout all parking areas by censoring system. It helps the drivers to find out real-time where they need to go ahead. More than 10,000 cars per a day always use an underground parking lot of COEX, which consists of Exhibitions, Shopping mall and Trade Center. Every day, a crowd gathers here on their own purpose. Tisink Inc., is collecting advertisers for this system. The manager of the company released that this ad medium on underground parking lot could increase Ad impact because about 300,000 people visit at COEX everyday.

High Visibility
When entering a parking lot, EZierpark, New infor system, attracts driver's attention. A message board on an entrance shows how many spaces are available to park through text, number and graphics messages. In addition, the systems on each floor offer how many cars can be parked on each floor parking lot. Different color like green and red on each column let drivers know whether parking lot is available or not, and through this system drivers may save both time and fuel in that directional system guides exactly them to a exit. It is expected that the system reduces 20~30% cost by laying off parking guiders. The system has a high visibility because it is installed along with where the drives move on for their destinations and it has a built-in internal lighting. The systems is available in two types.



Available in Package
The display systems are available in two types. 3.2?.9ft. The system is for installation on wall, and it is double-side. 3.2?.9ft., and single-sided system is for handing on ceil. Both systems are installed at COEX hosting around 150 exhibitions for a year. First, the system mounted on walls assists the drivers out direction and the both sides of the system is widely colored, which is very effective to attract the driver's gaze. Next, the hanging system also serves as a directional sign. Especially, because there is no other media around the system, it is valuable to drivers. It could double twice the ad impact because it is installed on a pathway with many passersby.

Exposed to Numberous People Everyday.
Thousands of visitors use a parking lot at an underground of COEX. Regular users of a parking lot account for over one third because a number of companies tenant in COEX. Above all, the medium installed within the limited area is more effective than other media. The system with accurate target is in the spotlight among the business related with insurance company. The youth is crowded at theater and shopping mall as well. That is why the system can advertise the merchandise suitable for the young. As mentioned at introduction of the article, in outdoor advertising, it is very critical point to place each medium on the best desired locations. Considering the location as-needed basis, the new system at underground parking lot is an effective format.