Apartment Signs Dressed Up with Channel Letters

In Korea, an apartment recognized as the most popular type of housing and its surrounding is becoming more luxurious and larger. As it become luxurious, it’s a trend that the type of signs showing its brand name has recently changed into channel letters instead of painting its logo on the wall. It is just time for us to dig up how much channel letters increase visibility from passerby and drivers, creating an added value.

Elevating the Quality of Life
As all the shops have their own signs to inform people of their existence, an apartment also has something to show widely its brand name. Generally the majority of those signs on apartments were simply painted before. But recently, the type of signs on apartment has been transformed into channel letters. Here are reasons for the trend. The biggest factor is to promote the apartment brands of the construction companies. Channel signs with lightings can be seen from the distance during a whole day, assuring visibility. The next factor is that residents in apartment count on the company to install more high-class signs on it to improve its value, consequently the price of apartment could increase. Residents want their place to be an upgraded “cultural space” where they can level up their life not just as a ‘place to live in’. Outdoor advertising would serve as a function to create the gulf between rich and poor, but it can be a trend for elevating the quality of life.

Constant Profit Can Be Produced
Hyundai Development Company was installing channel signs at Bundang I’Park in Kyungjido for the fist time Channel signs are placed on the walls of two buildings with best visibility out of eight buildings. Installing channel letters only on two building is enough to make its brand obvious. Usually, channel letters are placed onto one building with highest visibility at each I’Park.
In fact, the profit margin of producing channel letters for apartments is not so much, compared with other applications of channel signs. With extremely high competitions in channel letters market, a lot of sign making companies which used to paint only, but have entered into manufacturing channel letters as well, the unit price for channel letters is cutting down. However, because a sign making company once making a contract for apartment channel signs is able to take an additional order from the previous clients, channel signs for apartment could produce a more profit than other type of channel letters in the long-term business

Achieving Dynamic Visual Graphincs
The channel letters for Daewoo Engineering & Construction’s Prugio at Dokok area were produced and installed by Samwon L&D, which is specialized for LEDs. The project for Prugio’s Channel letters was completed around the end of last May. 15mm -thick stainless steel was used for all parts including frames to prevent rusting.
LEDs was applied as internal lighting source. Because Expocy-covered LEDs was placed into PVC Foam sheets at a regular interval, clean and neat surfaces for its design and easy installation can be more achieve than expected. As for molding process, white module was entirely applied on frames of channel letters. And on the graphics the green modules were installed to create dimming effect to the extent of not damaging its original green color. It adds the chance for people to enjoy dynamic visual graphics.