The Latest Media around Hospitals and Shopping Mall

Due to development of the IT industry, now ‘Ubiquitous’ that has become a major subject in conversations brings up changes in the sign industry as well. Reflecting the ubiquitous age, various kinds of digital media systems suddenly rising as a state-of-the-art advertising networks expand their applications as hardware is becoming simplified.

LED Display, Light Panel, LCD PDP Monitor
Recently LED displays, light panels, and LCDㆍPDP panels that are able to offer video graphics have been in the spotlight as an advertising media representing the ubiquitous age. Besides static graphics, because those media show video graphics like commercial ads on TV and Internet, they have been used not only as displays but also media to inform events, promotions, discounted sales and news headline etc.
For example, in hospitals, outpatient can dig up their turns to see a doctor on a monitor and commercial ads could be inserted between information showing outpatient’s turns. Also those monitors are found in other facilities around a rest area. Settled as a new shopping market type, the number of convenient stores with digital media over the counter has been unexpectedly increasing.

New Business Model Making a New Profit
ATMs recently installed at bank counters enable a customer to check its conditions through a LCD monitor and to inform how to use it, raising customers’ satisfaction. Tediousness felt by those who use ATMs due to waiting can be reduced by watching informative media graphics. On the other hand, out of existing ATM’s simple banking business, the atmosphere of banks can be expected to be upgraded through operating such high-tech systems. Most of all, it is significant that banks can make a new profit model, installing digital media at designated locations and displaying a bank’s own commercial and local advertising
A company that developed digital media released, “Additionally the increasing number of display systems have been mounted to ATM for a bank to make more profits in accordance with deregulation of the banking system” and mentioned its features and backgrounds as “Without another controlling system, the existing digital media can be upgraded and it shows the operating status of ATMs in real time”

High Reliability on Ad Impact
Most digital media are running with remote controller via specially programmed network to intensify their convenience in operation. In system, subject section, customer’s touching and display of advertisement are controlled at the same time and on-line messages are delivered in real time. In addition, CCTV and voice devices are added to digital media to provide new concept solutions such as remote counseling, security function, and urgent messages delivery. Such media have two types. One is the ‘Stand Alone Type’ which can be directly connected on the upper part of the ATMs, and the other is the ‘Booth Type’ that display is separated and installed on the wall of its booth. The stand alone type doesn’t need a booth, and it can provide video graphics on four sides with its luxurious and high-class appearance.
The introduction of such high-tech digital media advertising system is expected to benefit the development of outdoor advertisement. Because quality improvement has been achieved not just media quantity increase. An outdoor media company says, “Reliability on ad impact from digital media is high because there are a large number of customers at convenient stores, hospitals, and banks and their floating populations are consistent to some extent” and “It is important to choose proper advertisers in consideration of advertising operation types and running times.”