Korea Advertising Culture Center

Design Company: Salty Design Group
Fabricator: Kwang-In SP

Design & Planning Concept
Sign system in Korea Advertising Culture Center was developed based on the balance between functional side and design side. Not like the other directional signs, vertical type of sign systems was used to fit in the surroundings of the building. All of text fonts were created for the project. And all sign systems inside the building were made of acrylic material to meet client’s needs. At the entrance, large-sized channel letters with LEDs lighting are installed for higher visibility. Sign system functions both aesthetically and practically. It not only guides visitors to their destination but also complement environmental design.