Wall Graphic Notifying New Name of IBK 1

Printing Company Sigong Deco
Printer Hi-Fi JET PROII(FJ-740K)
Material Cloth for Banner
Location Head Office of IBK, Seoul, Korea

The Industrial Bank of Korea presented new C.I and put up the large-sized placard on the head office. Mr. Choi, head officer of cultural public relations department explained the direction of marketing after changing C.I. as saying, "C.I. presented this time has a lot of things in it, but it expresses our will that we will do our best while taking the customers as first priority in the end."
With the launch of new C.I., IBK notified its new start by putting up super-sized wall graphic on its head office building using cloth banner. This graphic, of which size is 110m in width and 20m in height, covers completely on the mid section of the building. It is said that IBK had planned to cover the entire building with the placard at first. So, we could have seen the huge placard several times larger than the present one.
Sigong Deco was in charge of its production and installation. It is said that 60 roles of material were used because it was huge banner, and it took full 3 days to produce it by using 2 sets of Hi-Fi JET PRO II. Mr. Kim, director of Sigong Deco, emphasized that they tried to match the appropriate color from selecting the equipment and material before printing as saying, "As the color is the most important factor, we decided to proceed the printing by using two large format printers in possession which had the color value most appropriately matched. We checked every color of 60 roles of inkjet cloth before purchase."
As for the installation, it took 8 hours in total and 2 cranes and 14 installers were involved. As the relevant building was located at downtown area where was very windy, they said that the work was little bit difficult: Other than that, there was no such hard factors in the installing work. They proceeded the work after fixing the printed material on top of the building with cranes. They fixed it onto the pipe set up in front of the building for drainage with wire. After that, they performed the work as going down.

Battery can make Everything Move! 2

Printing Company Myeondong Decal
Printer Lamiless E
Material Adhesive Vinyl
Location 80 intra-city buses in Seoul

Duracell, which is sold by P&G Korea and manufactured by Rocket Electric. Co., Ltd, has been advertised on 80 intra-city buses operated by Seoul City by using presentation of actual picture. This advertisement was proceeded in the concept of 'Move the world by battery'. It attracted the customer's attention with the unique idea even though it was plane utilizing the presentation of actual picture.
Mr. Kim, in Marketing Dept. of Batteries of P&G Korea, explained why they selected the bus as the advertising media as saying, "In order to best express this advertisement which had started from the idea 'Move the world by battery, we came up with the moving media, and used the Seoul intra-city buses of which ad exposure rate is relatively high".
It was Grey Worldwide that had designed and planned the entire advertisement. "In order to emphasize the characteristics of duracell that it is powerful and long-lasting, we designed it with the expectation that it will work if we place our ad on the moving media. We paid much attention to how to deliver its image simply and clearly rather than designing its specifically. As a result, the present result has come out.", explains a designer in charge of this project.
Green Media placed the advertising signs onto 80 intra-city buses belonging to 24 bus companies in Seoul area. The numbers of ad placement were 160 in total by adding up the numbers of sidewalk direction, and roadway direction. The printing job was done in Myeongdon Decal. Myeondong Decal spent a lot of time on the work to match the vehicle color with the color of printed material because there should not be different material feeling between bus and printed material for the advertising concept.

With New C30, New World Opens 4

Printing Company Doori Digital Photo
Printer Designjet 9000s
Material Adhesive Vinyl
Location Apgujeong-dong, Gangnam-gu, Seoul, Korea

Car stores usually have a spacious show room inside in order to promote the products. Volvo Korea usually uses the surface of glass in order to promote new cars with large-sized vehicle image on it or to express their own image. Volvo Korea made the real picture advertisement on the glass surface of its two stores located in Seoul. It is the example to manufacture and install the advertisement in order to promote the newly released NEW C30.
The advertising image is also bright and cheerful in conformity with this atmosphere. Volvo Korea had released teaser ads by showing a box while not letting customer know what was in it before the release of new car. After releasing new car, they continued the advertising with the contents that the fantastic world would open with the new car. The real picture advertising was planned from the same idea.
Mr. Nam, director of Design Infition which designed this advertisement, explained as saying, "In general, Swedish head office of Volvo sends the diverse global concepts at the initial stage. Among these concepts, we select one through consultation with head office of Volvo Korea."
Doori Digital Photo took care of its printing. Adhesive vinyl with gray color was used for the back surface of it, and printed by Designjet 9000s. As for the exterior part, its size was 5m in width and 3m in height. So, its printing was divided by 1.5m in width.