Light Source
More Bright and Dignified LED
Channel Sign on Hyundai Motor's Head Office
Recently the signboards appropriately equipped with the required factors such
as design, size, illumination, and characteristics have appeared. Let's take
a look at the
LED channel sign installed on the exterior wall of the office building of
Hyundai Motor's.
Selected LED Channel Sign After Several times of
Changes The best and cutting-edge technologies in Hyundai Motor's
newly enlarged headquater at Seoul this year has its position more predominant
with the help of large-sized LED channel sign. LED channel sign is installed on
the upper side of 22-story building, and the size of its logo is 9.9m in width
and 5m in height: the size of its character parts is 20.38m in width and 3.2m in
height, which can secure the visibility at a distance from 2km or so. As the
building is located beside highway where a lot of floating population pass by
daily, its advertising effect is expected to be considerable. Hyundai Motor
Company first began to install the ordinary sign on the exterior wall of its
office building in December, 2000, and exchanged it with the cold cathode of
which illumination was reinforced in March, 2003. It was newly remodeled with
LED channel sign in February 2007 when was four years later. This sign exchange
project had been planned for 5 months. As the sign was required to effectively
express the large enterprise image of Hyundai Motor Company, it was said that
there was a careful and complicated tender process for the selection of
sign. Samwon Industry, a professional company in LED field, was in charge of
LED system in LED channel sign which has been newly installed. Mr. Shim, head of
design team explained the outline of design as referring, "We paid our careful
attention to the visibility range because it is the factor which can have much
influence on the effect of LED channel sign. As the channel sign of Hyundai
Motor Company was to be installed on the high location of 22-story building, we
tried to express the change intended for big movement rather than the detailed
change."
Overcame dot effect by minimizing distance between each modules Because it
was required to secure the illumination higher than the cold cathode which was
the existing sign, the illumination effect have been optimized by manufacturing
it as the exposure type. In addition, as it was required to express it simply as
possible as we could in order to let it compatible with the image of enterprise
though having used full color in LED module, we mainly used white and blue among
the full colors. LED cluster was used in channel sign. Mr. Park, director of
Samwon Industry said, "The mass-production of LED cluster, outstanding in
animation effect, is for the product with 10-bulbs in general. But we newly
produced the product of 9-bulbs in order to meet the specifications for channel
sign of Hyundai Motor Company. More solid installation was possible because we
used 9-bulbs by taking 1 bulb from 10 bulbs." Usually, they perform the test
operation of LED in order to screen the defected products before the
installation of finished product. As it is difficult to check the defected
products of LED in short time, they say that it is required to conduct the check
work for 24 hours at least. In the installed channel sign, they inputted
about 12,000 of modules, 56 sets of SMPS in 600W, 1 set of high-capacity
controller which can accommodate over 10,000 modules; as 4 sets of this kind of
channel signs have been installed, its effect is expected to be considerable.
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