Report

Over 3,000 shops in Anyang city

Sign Reform Project Performed by Government

Large scale reform business for outdoor advertising signs promoted by Anyang city in Gyeonggi-do attracts much public attention now. A close look was given to the reform business for outdoor advertising signs of Anyang city which has been supervised by Anyang city and manufactured and installed by ANACHU.

Establishing art city with enhancing beauty
Anyang city had already completed the business of establishing 'Street with beautiful signs' in Joongangro over 16 months or so from October 2005 to February 2007. Anyang city is going to complete all the work within the first and second half of the year regarding 'reform business for advertising signs along major roads' and 'Advertising project in Anyang-1ga' which started in August, 2006.
As for the reform for outdoor advertising signs, they did not adapt the method in which they changed the existing advertising signs after removing the illegal ones; They promoted the project in a way to implement the contents of notification: According to the contents of notification, Anyang city made it a rule to exclude the projected signboard while having designated the section of business as the specific area. And based upon the basic principle that the double installation of identical shaped advertising signs shall not be acceptable, every store should put up less than two signs.
Also, they did the reform on the broken exterior walls of building after removing the existing advertising signs while installing the new advertising signs to be matched with the relevant buildings. Accordingly, the effect of remodeling could be accompanied. On the other hand, Anyang city applied its policy to accept the requirements of stores' owners as much as it could by operating so-called signboard clinic within the purpose of the reform business.

Rational size and handsome design
As examining the indicating method of advertising signs based upon the notification to designate the specific area, Anyang city limits that one whole front signboard shall be granted to the store of less than 3-story building, and one projected signboard and two coalition signboards shall be granted to the store of higher than 4-story building with basement. LED was used as the source of light for all of them.
The optical diffusion of polycarbonate was used for the stores located in the basement or on higher than 4th floor which were applied with projected signboard and coalition signboard. In case of projected signboard, its size was standardized as 1m in both width and height.
Compared to the reform project for advertising signboards in other area, it is the most outstanding part that the concept of design was gorgeous in particular for each area. They designed 'Street with beautiful signboard' as street of future in Anyang by using glass material of cold and sophisticated feeling. They designed the street of tree in Anyang by using lumber material of warm and graceful feeling: They also designed the street of art in Anyang by using steel of future-oriented feeling.

Reborn as a object for benchmarking
ANACHU, which was in charge of design, production, installation of the reform business for outdoor advertising signs in Anyang city, is the enterprise of which name was made with initials among Korean characters in the motto which reads 'Anyang pursue for the beautiful signboards' in English. Because of the positive responses of citizen for the result after completing 'Street with beautiful signboard', and benchmarking of its successful result from other area.
Mr. LEE, CEO of ANACHU said, "As it is a large-scaled project, we have expected that it would be more appropriate to select one company equipped with the system in which experts can proceed the reform business rapidly than to assign each one of diverse companies with certain task one by one." On the other hand, it is true that there were some obstacles to the business. Even though citizen showed the high rate of participation and positive responses, some stores' owners in the section of reform business objected.
As for the cycle of signboard changing work, an official of ANACHU says that they can install about 10 units of signboards per day including each process of removing the existing signboard, cleansing the building, manufacturing new signboard, and installation. Anyang city has been changing into comfortable and pleasant city thanks to the distinctive outdoor advertising signs with each different theme. 쫼

Signshop workers manufacturing redesigned signs for Anyang city. These signs use channel letter within LED lamps.