O-o-h media

The crowded commute subway left thicker fingerprints, the window in the bus towards promise spot hit my head while dozing, the inner elevator making shy scene to plain date course. Don't feel tight even though you're in tedious daily life making you feel bitter. The world has been preparing not the boring idol, but focusing on your special daily life with 3G speed.

Notice the Daily Life into the Big Wall Graphic

The image contest of single round towards hegemony
Whoever has sung 'I really wish to be appeared on television', the measure is absolutely full of boast. Anyway I feel guilty to make cynical remarks about its innocence of children but I raise doubts why it has been changed from a children's song to a wish song with not 'like' but a sad song with 'want' even though they sang well and were pretty in actually.
But We not only would recover the heart of child, but also get a chance to make sprout of narcism as long as we change the lyrics. Now we should change the lyrics to "I really feel good that I'm appeared on the LCD screen" if we considered having knowledge of electron and recharging confidence in a hundred times.
Recently, it's all go that the LCD screen of mobile phones hooks up the world with not inferior speed to televisions in actually. It is the third generation of mobile communication, alias 3 generation that it can make us to use movies in real time, such as music videos, news, etc. is proud of transmission speed, the least 128Kbps, maximum 2Mbps whereas the existing second generation mobile communication has its limit rate and capacity whenever its users send SMS. In addition, wide use communication is one of the most typical strong points of the third generation mobile communication.
The process of the existing tele-communicating corporations which have been decorating the street with funny daily life to hold sway over the third generation mobile communication. The war among the tele-communicating corporations is severer than ever, that has newly opened image communication era ahead.

Wrapping the headquarters and transportations
SK Telecom has been a covering fire not only public media ads and the wall ad on SK headquarters, but also the bus ads, screen doors and subway, etc. It aims at the magnificent premium brand that it has all the advantages in the industry as the lead in a race consecutively the 2nd generation, 3rd, and 4th, 5th which are + α. SK telecom highlighted to take the initiative in the industry as its privilege and performed prints disguised the situation of real image communication outdoors the daily life of people in actually, they become main character and people send their daily life into display of mobile phones.
In the bus towards promise spot, in the elevator of the movie theater, and leaning on the window of the subway for commuting, we openly have been occupied one of the main characters. Anyone, watching for them, is interested in them. We can meet ordinary people anywhere who are trivial and look vacantly. That is the thing showing once, twice and again and again.
It is unexpectedly surprising power of outdoor ad even though mostly it is progressed with replacement of material except something, 55 bus ads operated by Seoul Shinmun, the exposed elevator of a building, each carriage of Line No. 1 to 4 subway, pillar ads and screen door ads in subway stations, and bus shelters on bus lane etc. It has launched only a month but the citizens responded to the direct message so I felt it already has begun the image communication. And, on 14th March, it sets up the wall graphic ad, which measures a 28.1 by 45m of a mobile phone on SK headquarters imitated a mobile phone.
It is said that it successfully appealed to many citizens who visited Myeongdong that it broadcasted a variety of images in deed, like TV advertising images, UCC movies through the LCD. The secret was that the LCD was a screen made by a white one-way film being presented to beam from the roof of the Hana Bank on the opposed side of the headquarters of SK Telecom. It was originally planned to express liquid crystal such as the other ads, which the design company, Kkotppom, had designed but afterwards, its plan was changed to use white considering the event. AD Works had producted the wall graphic ad for four days both by day and by night.
Hyung-kyung Cho, in charge of planning this advertising, assistant manager in TBWA Korea said, "Except the progressing ad, we are planning and deliberating on the observation elevator and the aquarium of the 63 Building. At least, we will keep on the way existing until the end of April with 'Live on 3G+".

A major mobile company in Korea, SK Telecom launched the new brand '3G' using various out-of-home media including building graphic, bus ad, and wrapped elevator door.

If you watch the scene that someone eat Chinese noodle with a good appetite over midnight, It could be a type of tortures that you would have a grudge looking the closed door of the chinese restaurant even though it is not a convenience store. You had better grip a coke can for a while when you get in the subway. Because a coke can model that handles are heavily loaded with grape might shoot carbonic acid gas into you.

Temptation of blue carbonated drinks

Carbonate attack of loaded 12,900 cans
The strongest desires that human beings have are sleepiness, appetite, sexual desire, tiredness, thirst, etc. Once people are controled by them, they will flash 'only' on their mind. You would be paralyzed if you wanted to have one of those conditions, but how much would you aspire to get them if you wanted to get two or more of them? So you had better get in the subway, line No. 2. after being satisfied with those desires.
When opening your eyes after you doze with opening your mouth then there's a cool coke can above your head, you absolutely would feel thirsty and black carbonate of coke would attack you instantly. Pepsi Cola Korea sets up models of 12,900 cola cans, using the middle part of handles in approximately 300 carriages of the subway, line No. 2 to meet the day of releasing the new product, on 24th April. It aims at forming chemistry through interactive communication with the New Media Generation that packing was renewed by the concept of global choreography and has appealed to the brand image which is young and dynamic.
The package design features powerful and dynamic feeling to share the themes, such as travel, DJ culture, festival, break dancing, etc. And each theme intends different meaning because it has its own meaning. Travel is expressed spirit of adventure which someone always challenges new one that is designed new cultural icons the product with the concept, 'Travel! Discover! Open your eyes!'. Music represents "Shake! Cheer! Enjoy!" to symbolize the active figure of a CD disc jockey mixing. Festival embodies shape of splendid light spreading out with the concept of 'Dance! Fever! Go crazy!'. Dance shows the new generation as cool and young Pepsi like B-boys, who works anything enthusiastically.

Paying attention to safety concerns
The design makes passengers recognize various design to repeat type A, type B, and type C one after the other that embody overall 3 packages from those themes and model cans also compose different packages larger than its real can, 6.4cm in diameter and 15cm in length.
Wonjin Im, who is in charge of an ad agent of Pepsi Cola Korea and a deputy manager in BBDO Korea said, "Accepting the proposal of Green Media based on the case of the model instant noodle that had set up in Japanese subway, we had advertised for a month, from 25th April to 24th May. Except for the last ad, version 'Wave I', we've preparing another ad, version 'Wave II', and we will release newer outdoor ad to clients."
Passengers wonders coke cans hung on handles. Sometimes there are several passengers who try to dismantle between cans and handles but, they cannot do it by curiosity because model cans were labeled and sealed up with bond after molding.
Wonjin Im, a deputy manager in BBDO Korea explained, "There was trial and error to do because it had never ever been in Korea after 2002. We could implement from at the end of April to receive signatures of 7 members of self-control deliberate council of Subway through discussion on it with Seoul Metro even though we have prepared from at the end of February. we were got a qualified consent about civil petitions and unexpected accidents, and it progressed the way vacate one of the parts to take a turn to consider convenience of the public. We prevented the noise to invent soundproof equipment by ourselves, filling up sponge, to precaution the frictional sound of between handles and vacant space inner cans." It is said that the ad cost was 200 Million korean won included production and rental cost.
Handles can be divided into one form which is crossly set up based on face-to-face sits, the other form which is crossly set up as a compartment, considering that there were 40~43 handles of a part of lines in a carriage of the subway, line No. 2. on the average. Hyun Model, a cooperation of Green Media was charge of its molding.
Taeho Lee, one of the heads of a section in Green Media said, "It has been questioned recently about fire retardant printing so we have paid attention to safety more, as dealing with subway. The material of molding model is uninflammable reinforced plastics and prints of the surface of cans went through documents confirmation concerning fire retardant printing. From 17th April, The work that 4 people form a group has taken 340 to 380 models for an hour on the average, Its installation was finished by 25th April.
Pepsi Cola Korea will a variety of promotions simultaneously that will open each home page as its package design and promote a method of User Created Content that customers are able to select a resort by themselves on 'Traver' homepage, you will be able to take free entrance into clubs around Hongik Univ. every 1st on the month in 'DJ Culture', and it will support various events during the festival of universities, etc. 'Pepsi Puzzle Battle' also has been going on the back of those promotions.

Pepsi Cola Korea sets up can models using the middle part of handles of Seoul city subway.