Convergence
Convergence Signs Enjoy the Different
Expression Effects
A short while ago, a word, 'Convergence' was not familiar to us. Now, it
becomes as one of elements in our life. Generally, convergence is spoken as
'creating better results by integrating 2 and more elements.' You can easily
figure it out using your mobile phone. That is, only with your phone, you can
operate things like taking pictures, listening to music, playing games and
watching TV.
It is no use to put plentiful functions into a device if each
function doesn't work efficiently as expected. If those functions work well, it
will be matched perfectly with what this society wants. And that is why
'convergence' is used everywhere, not just for Science and Technology. Applying
the 'convergence concept' is still early to the sign industry but it is sure
that the potential of convergence means a lot in sign market.

Impact on the board type sign by
adding a molded
sculpture
If the extruded sign is used as an impact point of a flex sign, a molded
sculpture itself works like a main sign. LG 'Pixdix'is a good example. They put
a molded sculpture of a very detailed camera on a sign board. It costs $670 per
frame and $470 per camera sculpture. The production costs are quite expensive
but it gets high attentions from the customers in a crowded area. The camera
sculpture is symbolized visually instead of letters on the sign board and gives
a good recognition to customers.
Despite the advantages that a molded
sculpture has, there are not many molded sculpture signs in the market. It is
because the production fee to make a molded sculpture is quite high. The
production cost varies depending on sign making companies but it usually takes
40% to make a molded sculpture out of whole production cost.
Therefore, a
molded sculpture is good for big companies who have lots of franchised dealers.
The more they produce molded sculptures, the more the production cost gets
down.
Supposing there is a shop and its owner made a molded sculpture even he
is not a franchised dealer and he used an existing sign board. Total production
cost took $1,100 for a molded sculpture and $330 for a sign board beneath the
sculpture. New sign impacts to get customers recognition. Like this shop, molded
sculpture sign can be applied for small shops if they set the target.
Prepare two sketches for applying
a channel sign to a flex
sign
Flex signs and channel signs are the most market taking in the sign business.
It becomes frequent to put flex signs and channel signs to be one sign.
Mr.
Choi YoungBum, a tailor shop owner, put lots of efforts on the sign for the
opening. Each channel costs $570 and total amount is $12,500. LEDs are put
inside channels to give a dimming effect. LED changes to various colors and it
makes the tailor shop more premium. LED's life lasts longer than fluorescent
lamp.
'iloveu' A Seafood restaurant which specializes in Tuna, planned to
make a flex sign and a channel sign separately for the front and the rear door
at the first time. But, as the channel sign for rear door was worthy enough,
owner asked to take the channel sign to the front door on the flex sign. LED can
be seen brighter in the dark. So, it helps to turn on the channel sign only to
expose the shop at night.
There are two types of method to attach a channel
sign on the flex sign. One is that to construct a frame on a flex sign and put a
channel sign. The other is to install pipes inside of the flex sign and fix the
channel sign on the flex sign directly. The former(to put a channel sign on the
flex sign with a frame) costs higher than the latter(to put on the flex sign
directly). Also a special attention should be paid on it because the hole on the
flex should be very accurate.
Installer has to prepare two sketches when a
channel sign in attached on the channel sign directly. It is hard to see the
position of pipes under the flex as the pipe is only 19mm wide. Therefore,
installer has to prepare two sketches; one for the inside of flex and the other
for the outer of it.
LED is preferred for the channel lighting more than
Neon. Neon uses high voltage so it can cause a fire on the flex.
Integration of digital printing and channel letters for a fence on a
construction site
Convergence has been used for a long time in the construction site.
Convergence to a fence at a construction site can be divided in two types. One
is convergence for application and the other is convergence for
expression.
In case of expression convergence, putting a sheet on the fence
was the first type and after that, many applications have appeared. Integration
of a large format printing and a channel is the most common application that we
can see now. Lots of reconstructions have made this application popular.
Construction companies need to promote their construction company brands; the
fence is a good way to do. As the supply of previous method is short to provide
to every construction sites, companies have to find new application and it is a
channel sign on a flex. Also companies used to think that using a fence is cost
effective to promote their brand because fence is necessary at the site
anyway.
Channel signs can make the fence to expose the brand. These days, a
design and aesthetics are more considered on the brand image rather than
promoting the brand name. Many kinds of materials -usually used at construction
sites and interior shop such as polycarbonate panel, timber and metal pattern-
are used for the fence decoration.
Application convergence means that it is
no more only for promoting. Now it becomes more popular to make the city scenery
beautiful with works of art on a fence. A notable painting is printed by a large
format printer on a sheet and put on the fence.
Usually, sign making
companies who use LED on the sign used to outsource some processes to other
companies. and what they do is only to assemble. Nowadays, there are many
companies; even small companies, who can do all procedure of LED sign
production. Because of their development, they can make more creative and
effective signs and they can embody their ideas into the signs. With all facts,
it makes convergence with LED possible.
LED has been normally used inside
signs to light it up and no one thinks to use LED outside. Now, everybody is
willing to use LED to any signs like wide format printing, banner, direction
carpet.
Combination of a Rope Light
and a Wide format
Printing
There are many cases seen on the building surface on which LED ropelight is
applied as the design is getting considered more important for city scenery
project. It is probably not a unique application but it was not seen before.
But to apply a ropelight to buildings is not easy. 90 pieces of LED are used
for 1 m ropelight at $ 10. As the price is cheap, it is true that there are many
defects on LED. Regardless of the defect, demand for ropelight is very high
because its feature is quite strong.
LED ropelight uses VAC, not like other
LEDs using VDC, and it makes installer apply LED ropelight with ease. LED
ropelight doesn't need any additional equipment such as a switch and a
stabilizer. Especially, it is excellent to be bent and curved, so there are many
applications to adopt. And the combination with a wide format printing is one of
them.
LEDs are covered by epoxy resin, which doesn't emit heat well. LED is
weak for heat and it causes epoxy resin to be torn. Therefore, if someone wants
to use ropelight, the person should be careful to choose proper products.
To
make holes on banner and to place LEDs cost a lot while it produces high quality
design. Usually, it is used for exhibition or apartment's bird's-eye-view but it
is not popular because of the production cost. This kind of LED systems is fluid
so every process should be done by hand. It is the reason why the production
cost doesn't fall easily even there are lots of demands.
And on the other,
LED is placed on banner stand, not on the banner. LED banner stand can get
peoples recognition among many banners in a raw on the street.
As the
banners should be easy to move, they need batteries. LED banner stands are
relatively expensive than other normal banner stands but as said, shops such as
public bar or PC Bang(Internet cafe) room use it to get high recognition.
Raise up the readability by uniting electronic message sign and flex
frame
Convergence is usually applied for the solutions to get rid of obstacles
which interrupt advertising impacts. Especially, putting an electronic message
sign to a normal sign helps to raise the readability. Not only the electronic
message sign informs daily event, but also it attracts customers to get into the
shop.
So far, mostly, electronic message signs are located on the building
surface or under the sign and they look unorganized. The weak point can be
overcome by means of convergence between electronic message sign and flex frame.
With this convergence, the flex frame gets readability and the electronic
message sign removes its messy inside the flex frame.
Actually, to make that
kind of signs is not difficult but what important things are how to choose
medium and how to decide design and finish. It can loose a visibility if
installer doesn? think any conditions.