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SIGNS OF KOREA Publication
  • Digital Printing Application

    One sourceand multi-use


    Rinting Company Dong-Young AD
    Printer Hifi jetproii, xd2506d
    Material Flex, pvc
    Location Guanak-Gu, Seoul




    those words have been frequently used over the past 10 years. It means That a certain source can be used for more than its original intended purpose. Hello Kitty is a good example. So many companies have a license to use its trademark character on books, pencils, cups, dolls, and so forth.
    We can see many shops opening because of a character? success in animation movies. But, it is rare to see an industrial character coming from a franchise restaurant? logo.
    Here is the ?hicken Man?of which we speak.
    As you can sense from the name ?hicken Man? this character was planned, as this franchise was set up for multi-purpose usage. They made their own character while other shops use more well-known characters.
    They use ?hicken Man?as an icon on exterior flex signs, window graphics, in interior decoration, on delivery vehicles, helmets, and costumes. The use of sheets that are normally used for wallpaper create a certain effect. Not only the interior decoration, but also the exterior flex sign advertises the character well. Flex can be the one of the best means of advertisement, with its high quality image, as no media can be vivid more than flex.
    They use the ?hicken Man?character as a way to introduce their franchise with their shop name. The outside sign is one of the most important means of advertisement for franchises with shops all over the country. Their strategy is to use their character to enlarge their business from the franchise business into other areas.
    The President of Deli For you, Inc. who is in charge of the ?hicken Man?franchise has said, ?e do not use the ?hicken Man?character only for our franchise business. We are preparing to produce ?hicken Man?animation and other products. We have already finished sampling ?hicken Man?for animation, which will be a series with 26 episodes. We also made samples for fancy products, such as notebook and socks.?Flex still has a good chance of being successful, even though the opportunities for its use are getting fewer and fewer.


    100th Anniversary of Converse
    Recharging of the Spirit of Liberty


    Printing Company Screen Bank
    Printer Lamiless Grand
    Material Pvc Media
    Location Trailer




    Even though there are some obstacles, we can see many advertisements using vehicles. To launch a new brand or promote special events, whole wrapping on vehicles is the preferred medium.
    Vango international, Inc. who did this work with a giant Converse car received first prize in the SP section of the Korea Advertising Awards last year. This year, they wrapped an image onto a huge trailer as a wide gallery car advertisement and are still operating the giant Converse car. The wide gallery car is a part of Converse? ?onverse Century Campaign?o promote its spirit of liberty.
    In the image, there is photographer Kim Joongman, Korean movie stars Ryu Seung Beom and Kim Minhee, bassist of the Sex Pistols Sid Vicious, and James Dean -- icons noted for not following the standard and building their own world. Gray image with calligraphy ?elcome to the Converse Century?on a white background makes the advertisement simple, but has a lasting impact.
    The area of the image is 130m2 and the width is quite long, so they chose a trailer with container as a new advertising medium. Given that the feedback has been quite positive, the company is thinking about extending their advertising period, originally set for three months.
    Screen Bank, Inc. printed the image with PVC media by using Lamiless Grand. The resolution is 720×720 dpi with 2 pass mode. It takes 15-18 minutes to print 1m2. As the container surface is not even, it is hard to get clear image if the image is printed onto the surface of a container. But, flat panels were applied to the surface to make the attachment easy.
    In fact, the sampling took longer than the actual printing and attaching, because the client was very scrupulous about color and resolution, so the company had to do many tests before the actual work began. The wide gallery car will visit the main places in Seoul, as well as some provinces that attract many people.

    Decorating a Room Using a UV printer

    Printing Company Art Mania
    Printer HP Scitex TJ8500
    Material Transpovent Film, sheet
    Location Danyang-Gun, Chungbuk



    What is the definition of ?otel?for Koreans? Is it a resting place that is more expensive than an inn but cheaper than a hotel? Motels are supposed to be located along the highway to let travelers rest during a trip. Unfortunately, motels do not have that image in Korea. There are lots of motels in Korea, mostly located in nightlife areas, such as pubs and nightclubs, with splendid neon signs.
    First-hand accounts from overseas visitors reveal that they could not find a place to stay during their visit, even though there were so many motels vacant. Aside from hotels and condominiums within a certain area, they had to stay in either expensive hotels, uncomfortable inns, or public saunas.
    To counteract these bad images of motels in general, some motels have redesigned their interiors to rival those of hotels. Designers used large format printing not only for partial decoration of the interior, but also for all of the walls.
    They had to strategically place paintings with strong colors as accent pieces, because they had to show the exposed concrete on the walls. At first, they wanted to hang abstract paintings, but the colors were not as vibrant as they expected. Therefore, they chose paintings with bolder colors, such as those by van Gogh and Chagall. They were content with the exposed concrete and large art paintings, which were grotesque and baroque, thereby harmonizing well with each other.
    Paintings are positioned on the wall as if they were hanging in a gallery by making a frame with MDF and attaching the sheets inside the frame. They used paintings of various sizes from 2.5×2.5m large-format prints to smaller 30×30cm small props. On the mirrors and windows in the bathroom, they printed art prints using transparent film to maintain the room? luxurious concept.
    Printing was done by UV printer. Art Mania, Inc. who completed this project, said that ?rinted films can be thick if the prints are not printed with UV-curable ink, because it needs to be coated. But with UV-curable ink, it will be thinner than a normal print, as it doesn? need to be coated. Therefore, in the adhesion, it is easy to attach and adhesion is strong.?It takes about four minutes to print a 3m2 sheet, and total amount of material used was 126m2 .

    Fresh Banners on the Department store

    Printing Company Keum poong Art
    Printer Scorpion 3300
    Material Neco
    Location Deportment Stores in Seoul&Kyunggi-Do



    We usually decorate or clean our homes when each new season comes. In the same way that we change our clothes from warm jackets to spring shirts,
    big department stores and shopping malls must also change their outfits. The only difference is that department stores change before spring comes, so as to lead the trends for that particular season.
    The splendid lights covering the stores have gone, and are now being replaced by banners. Vertical textile printing banners, which are printed with brand images, show spring coming and big sales on the stores?walls.
    The Lotte Department Store placed banners in its stores in Seoul and the Gyeonggi area, starting with its Jamsil store in February. Each store has a different size and quantity of banners, but if we take Jamsil Store as a standard, the banners are 12m wide and 16m high, with a total of eighteen banners.
    The total area of the banners measures 2,089m2 and it took four days to print and hang. The banners were printed at 60m2/h by 2-pass printing and was fast enough to finish work before the Lunar New Year.
    KeumPoong Art, who installed this work, used a 3.3m wide printer, so they produced pieces that were 2.5m wide, instead of 1.8m wide. This helped to reduce the moving time of the print head and made the finishing work simpler.
    Because the medium was Neco, which is little bit thicker, it has more width and weight than normal banner media. This can cause inner core tube skid if the equipment does not have the proper take up system. Therefore, it is important to choose a proper medium and width according to each machine? specifications.

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