One sourceand multi-use
Rinting Company Dong-Young AD
Printer Hifi jetproii,
xd2506d
Material Flex, pvc
Location Guanak-Gu, Seoul
those words have been frequently used over the past 10 years. It means
That a certain source can be used for more than its original intended purpose.
Hello Kitty is a good example. So many companies have a license to use its
trademark character on books, pencils, cups, dolls, and so forth.
We can see
many shops opening because of a character? success in animation movies. But, it
is rare to see an industrial character coming from a franchise restaurant?
logo.
Here is the ?hicken Man?of which we speak.
As you can sense from the
name ?hicken Man? this character was planned, as this franchise was set up for
multi-purpose usage. They made their own character while other shops use more
well-known characters.
They use ?hicken Man?as an icon on exterior flex
signs, window graphics, in interior decoration, on delivery vehicles, helmets,
and costumes. The use of sheets that are normally used for wallpaper create a
certain effect. Not only the interior decoration, but also the exterior flex
sign advertises the character well. Flex can be the one of the best means of
advertisement, with its high quality image, as no media can be vivid more than
flex.
They use the ?hicken Man?character as a way to introduce their
franchise with their shop name. The outside sign is one of the most important
means of advertisement for franchises with shops all over the country. Their
strategy is to use their character to enlarge their business from the franchise
business into other areas.
The President of Deli For you, Inc. who is in
charge of the ?hicken Man?franchise has said, ?e do not use the ?hicken
Man?character only for our franchise business. We are preparing to produce
?hicken Man?animation and other products. We have already finished sampling
?hicken Man?for animation, which will be a series with 26 episodes. We also made
samples for fancy products, such as notebook and socks.?Flex still has a good
chance of being successful, even though the opportunities for its use are
getting fewer and fewer.
100th Anniversary of Converse
Recharging of
the Spirit of Liberty
Printing Company Screen Bank
Printer Lamiless
Grand
Material Pvc Media
Location Trailer
Even though there are some obstacles, we can see many advertisements
using vehicles. To launch a new brand or promote special events, whole wrapping
on vehicles is the preferred medium.
Vango international, Inc. who did this
work with a giant Converse car received first prize in the SP section of the
Korea Advertising Awards last year. This year, they wrapped an image onto a huge
trailer as a wide gallery car advertisement and are still operating the giant
Converse car. The wide gallery car is a part of Converse? ?onverse Century
Campaign?o promote its spirit of liberty.
In the image, there is photographer
Kim Joongman, Korean movie stars Ryu Seung Beom and Kim Minhee, bassist of the
Sex Pistols Sid Vicious, and James Dean -- icons noted for not following the
standard and building their own world. Gray image with calligraphy ?elcome to
the Converse Century?on a white background makes the advertisement simple, but
has a lasting impact.
The area of the image is 130m2 and the width is quite
long, so they chose a trailer with container as a new advertising medium. Given
that the feedback has been quite positive, the company is thinking about
extending their advertising period, originally set for three months.
Screen
Bank, Inc. printed the image with PVC media by using Lamiless Grand. The
resolution is 720×720 dpi with 2 pass mode. It takes 15-18 minutes to print 1m2.
As the container surface is not even, it is hard to get clear image if the image
is printed onto the surface of a container. But, flat panels were applied to the
surface to make the attachment easy.
In fact, the sampling took longer than
the actual printing and attaching, because the client was very scrupulous about
color and resolution, so the company had to do many tests before the actual work
began. The wide gallery car will visit the main places in Seoul, as well as some
provinces that attract many people.
Decorating a Room Using a UV printer
Printing Company Art Mania
Printer HP Scitex TJ8500
Material
Transpovent Film, sheet
Location Danyang-Gun, Chungbuk
What is the definition of ?otel?for Koreans? Is it a resting place that is
more expensive than an inn but cheaper than a hotel? Motels are supposed to be
located along the highway to let travelers rest during a trip. Unfortunately,
motels do not have that image in Korea. There are lots of motels in Korea,
mostly located in nightlife areas, such as pubs and nightclubs, with splendid
neon signs.
First-hand accounts from overseas visitors reveal that they
could not find a place to stay during their visit, even though there were so
many motels vacant. Aside from hotels and condominiums within a certain area,
they had to stay in either expensive hotels, uncomfortable inns, or public
saunas.
To counteract these bad images of motels in general, some motels have
redesigned their interiors to rival those of hotels. Designers used large format
printing not only for partial decoration of the interior, but also for all of
the walls.
They had to strategically place paintings with strong colors as
accent pieces, because they had to show the exposed concrete on the walls. At
first, they wanted to hang abstract paintings, but the colors were not as
vibrant as they expected. Therefore, they chose paintings with bolder colors,
such as those by van Gogh and Chagall. They were content with the exposed
concrete and large art paintings, which were grotesque and baroque, thereby
harmonizing well with each other.
Paintings are positioned on the wall as if
they were hanging in a gallery by making a frame with MDF and attaching the
sheets inside the frame. They used paintings of various sizes from 2.5×2.5m
large-format prints to smaller 30×30cm small props. On the mirrors and windows
in the bathroom, they printed art prints using transparent film to maintain the
room? luxurious concept.
Printing was done by UV printer. Art Mania, Inc. who
completed this project, said that ?rinted films can be thick if the prints are
not printed with UV-curable ink, because it needs to be coated. But with
UV-curable ink, it will be thinner than a normal print, as it doesn? need to be
coated. Therefore, in the adhesion, it is easy to attach and adhesion is
strong.?It takes about four minutes to print a 3m2 sheet, and total amount of
material used was 126m2 .
Fresh Banners on the Department store
Printing Company Keum poong Art
Printer Scorpion 3300
Material
Neco
Location Deportment Stores in Seoul&Kyunggi-Do
We usually decorate or clean our homes when each new season comes. In the
same way that we change our clothes from warm jackets to spring shirts,
big
department stores and shopping malls must also change their outfits. The only
difference is that department stores change before spring comes, so as to lead
the trends for that particular season.
The splendid lights covering the
stores have gone, and are now being replaced by banners. Vertical textile
printing banners, which are printed with brand images, show spring coming and
big sales on the stores?walls.
The Lotte Department Store placed banners in
its stores in Seoul and the Gyeonggi area, starting with its Jamsil store in
February. Each store has a different size and quantity of banners, but if we
take Jamsil Store as a standard, the banners are 12m wide and 16m high, with a
total of eighteen banners.
The total area of the banners measures 2,089m2 and
it took four days to print and hang. The banners were printed at 60m2/h by
2-pass printing and was fast enough to finish work before the Lunar New
Year.
KeumPoong Art, who installed this work, used a 3.3m wide printer, so
they produced pieces that were 2.5m wide, instead of 1.8m wide. This helped to
reduce the moving time of the print head and made the finishing work
simpler.
Because the medium was Neco, which is little bit thicker, it has
more width and weight than normal banner media. This can cause inner core tube
skid if the equipment does not have the proper take up system. Therefore, it is
important to choose a proper medium and width according to each machine?
specifications.