J Aquarium shelter, 3D street art
Jinro Inc. launched 'J' with unique advertisements.

People used to say 'awesome' when they see a surprising things. There are nothing to say but 'awesome' when we see Jinro's advertisements of aquarium shelter and 3D street art. Especially, 3D street art is literally an example that matches art to advertisement. Let's look in those promotions.

3D street art promotion to appeal deep ocean water.
As mentioned earlier, Jinro tried to match art to advertisement by doing aquarium shelter and 3D street art. Advertisements focused on delivering deep ocean water image as 'J' is a Soju(Korean liquor) which uses ocean water in 1,032m deep. 3D street art promoted 'J' by literally displaying a work of art on the street. The promotion from 3rd - 7th Oct. at millenium square in Coex, Seoul was big hit to people. They used the square as a gallery and expressed deep ocean water to 3D artwork to impress the product's features.
The painting expressed 'J' upward from 1,032m deep inside ocean and gives joys to people who visit Coex. Edgar Muller and Manfred Stader worked for the drawing. People could see that those artist were fixing the work during the drawing.

Contain deep ocean in the bus shelter. Aquarium Shelter.
Occasionally, unusual ideas or proposals effects huge when it becomes real. Of course, the chances are very low to become real through many procedures. But once it comes out, no one can guess its impact. Aquarium shelter is the case. It is successful at least as it is installed at a bus shelter so people see the aquarium during waiting the bus.
Kim Do Yun, a deputy manager of outdoor media in TBWA Korea, said, "It is quite important to connect 'J' to deep ocean water as the ocean water is main ingredient of 'J'". So we started our idea to put sea into the showcase. To express deep ocean effectively, we needed a vertical media and shelter was the perfect media to represent an aquarium."
He continued that "There were many problems especially on installation and cost. But Jinro's marketing team took the risk and the media management of IPDecaux turned the impossibility into a possibility."
As he mentioned, production and installation of aquarium were very hard. They had to put as much water as they need to express deep ocean, and pebbles and seaweeds were put in the aquarium. Especially, it was crucial to produce an acrylic aquarium to bear 180 liter of water.
Kim Yong Han, a deputy of IPDecaux, "for the first time, we used 12mm thick acrylics but it couldn't endure water pressure and got distorted. So we changed it to 20mm thick acrylics for safety reason. We also put a blue coloring matter into aquarium but it has gone after two days. So we put the coloring matter regularly during two weeks display."
He also said, "Putting the coloring matter is the key as 'J''s promotion concept is to show deep ocean water. It connects to the effectiveness directly. We installed a bubble generator inside aquarium to express the sea."

On the Move, Everywhere
Using bikes for effective advertisement tool

Advertising bikes have advantages over billboards, but would need clever planning and execution. At a time when the automobile industry is making waves in India with the Nano and at the Detroit Auto Show, the good-old manually-powered bike is back in business as an effective outdoor media option.

Positioning is what matters

Advertising bikes, as they are called, are an efficient channel for outdoor advertisin and have been proven successful in cities like London, Paris, Dublin, Barcelona and Budapest. These bikes have a low board inclined space where a man can recline and peddle his way through and street or walkway. since it is sleek, the bike does not occupy much space either on the street or on the wayside. Each bike is fitted with a 120X180cm six sheet light-box.

Because of their easy maneuverability, the mobile advertising solution enables customers to reach target audience at a desired place and time. The unique nature of the advertising bikes also helps enliven the city scenery and attracts people's attention both during day and night.

Through this medium, indirect margeting can be transformed into direct advertising; advertising bike drivers can be dressed in outfits that convey a brand's corporate image, and be given product samples or information leaflets to distribute.

The shade of the advertising bike as well as front and rear of the light-box can be covered with advertising stickers(text, colours or logos representing a brand's corporate image) to further increase the effectiveness of an advertising campaign.

Some of the advertising advantages of this medium include :

--Client's desirable route : the client can choose the area, the route and the timings. They can also redeploy the bikes at another locale within a short span of time.
--Sound : The ad-bikes are equipped with sound systems so that more information can be disseminated. The sounds system can promote the brand image or a jingle or music associated with the brand.
--Light : The six-sheet light-box lighting system enables to run advertising campaigns at night also. if cleverly planned, the lighting could be in sync with the surrounding lighting systems.
--Size : Each bike comes with a standard six-sheet poster size(1200X1800).
--Cost : This is a low cost option, but very effective. The message can reach thousands of consumers. Only one advertisement is displayed per vehicle. This is a huge advantage, compared to other media channels, since the brand will not be sharing advertising space with competitors of other brands. Compared to static billboards, Adverising Bikes are up to five times cheaper, says a release of Reklanosmasinos - a dealer of advertising bikes.
--Closer to the point of sal : Since the bikes are mobile, the advertisement can be placed at a vantage point and need not be static.
--Huge impact and brand exposure : Since the bikes can be creatively and strategically positioned according to the footfalls, there would be a huge impact on brand exposure.