Brand awareness to its sales

There are more than 200,000 passengers per day between 15- 59 years of age based on the most recent survey of 1,600 persons conducted by The Nielsen company(Thailand) Limited.
The past commuters used regular services from their residences to their work place.
Now, more people are moving into the nearby city where they can use convenient routes. This changing lifestyle particularly for the modern generation has required people to adjust their behaviors.
The consumers' insight behavior patterns and found that the products most popular with the new generation are those with modern brand names, such as IT products, real estate, financial institutes, movies, life insurance, and insurance. Their brand names are constantly repeated by the media reminding customers each time they buy something. Marketer's expectations of short term sales volume are surpassed.
Development of the next stage of technology of out of home administrators - inside MRT, - is to apply movable media to attract attention, and emphasize modern trends by merging the three subsidiary companies together under the administration of MRT.
Another interesting project in the planning stage is to develop the area inside the station into a medium size mall called "Metro Mall" - shopping mall for customer convenience such as tutorial schools for students who are commuting. Thus parents fell at ease that their children are in a secure environment. Other products in convenient stores will also be made available.
However, factors to increase the number of commuters are limited by the progress of rail extensions and construction of new routes. Product exhibitions along the most convenient routes, such as the Queen Sirikit Conference Center can be presented when new routes come into operation.
Other limiting factors of concern are the present restricted safety regulations of the MRT system. Improvement of safety will increase commuters' confidence. In the future commuters will be valuable consumers of many products.