Breaking the stereotype

INSTALLING A FACADE

TO BE OUTSTANDING

Well-being became the most concern for the contemporaries and the concern is getting higher.
Government's Eco Friendly Policy speeds this trend up and this causes a big spotlight on Korean food, which is well known for a good food. Cafe Ba-ry has developed fusion Korean menus to accept foreign customers and the shop installed a facade to differentiate to other Korean restaurant.

Cafe Ba-ry(hereinafter Ba-ry) is a Korean restaurant located at Western Dome, a shopping mall(Ilsan, Seoul) and most menus are fusion Korean. If you think you are a gourmet, you shouldn't miss this.
Ba-ry has developed a fusion Bibimbob(boiled rice with assorted mixtures) and they are preparing various fusion Korean foods to enter into world market. Ba-ry's Bibimbob is loved for women as it keeps the original taste while it is a diet food. They serve a range of wines and salad, and customers can taste Eastern and Western flavors at the same time. As Bary persues well-being concept, customers can feel naturalism in and out of the restaurant, especially woodshaped inside wall and facade. The facade inspired from forest is made of channel letters and it matches Ba-ry's concept that serves fusion Korean food with natural herbs.
Even though Ba-ry is located on crossroad, they needed something to attract more attention from customers.
Ikjun Jin, CEO of Design Group J1, installer of the exterior facade, said, "Bary is located in the 2nd floor with 3 side mirror so there is only about 1m height to install the sign between 2nd and 3rd floor. Because 'Cafe Ba-ry' was a quite short letter to appeal customers, we decided to install a facade with LED to obtain more interests from more people and to make the restaurant dynamic. In this way, we also could avoid the government sign regulations."
The facade was successful to take customers' attention. Jongsun Kim, executive of Ba-ry, said, "This facade make a very good effect in an advertisement aspect. In our government regulations, 'one shop, one sign' is the standard. But this facade doesn't include any letters so it isn't belonged to sign products."
As above-stated, LEDs are used for the facade's light source. LEDs don't be just a light source but also they are displayed for various contents to express 4 seasons. Artware, solution developer, fabricated Ba-ry's facade.
Jidong Ryu, designer of Artware, said, "We programmed 4-season concept into Ba-ry's facade. People can see seasonal symbols such as flowers, leaves or rain and so on. All movies are made of Flash and controlled by computer, so we can make whatever we think."
Moving images on the facade are smooth and changed naturally and it looks luxurious. For these effects, controller takes a crucial role. Artware's controller has got Top Brand Award from Seoul with its excellent stability.
Color expression is one that Ba-ry can't ignore. Ryu said that "To make the image move smoothly, 1000 colors were not enough. LEDs used for the facade can express more than 1 billion. Even though people can't figure out the number of colors, 1 billion colors helps the moving images more natural."

All sorts and all kinds

STUNNING LIGHTING

PROVIDES THE JOY

Colorful variegated lighting attracts people passing by it. Lighting is a good source to catch people's attention. The first iSTATION Plaza has changed its service to come to customers providing lots of fun and attracting lighting.

Digital appliances are essential for all generations from children to the aged living in the era. Especially, the users who use navigation system, as a musthave items for drivers, and PMP(Personal media player) in Korea, are gradually increasing.
iSTATION is the brand of Digital Cube, which is leading portable convergence appliance market and it accounts for more than 60% in portable appliance market.
Last July, Digital Cube opened the first iSTATION Plaza in Shinsadong(Gangnam-gu) and provides services to visitors. Visitors can buy iSTATION products and try to use new released products at iSTATION Plaza.
Visitors can repair their products at the service center if they are iSTATION users. iSTATION Plaza is built like digital cafe so that visitors can rest while they try for products. The size of iSTATION Plaza is around 30m2 which is the biggest among similar shops.
iSTATION Plaza is comprised of 4 sections which are theme stage, sales, display and A/S and they seem to be separated but also looking connected organically by the curves. Curves make the area extremely bigger and make the place fluid give a comfortable mood to visitors. Visitors can rest while they try for products with this environment.
This curve concept is also applied to the sign, Embossed circles and variegated color LED lighting match well each other and maximize the effect at night. Splendid lighting performance at night gives a mythical atmosphere and appeals iSTATION's leading technologies. Circles on the sign also helps iSTATION's positive image to customers.
Koreart Sign designed and fabricated the sign. Chul Jung, the director of Kreart Sign said, "iSTATION wanted a unique formative design so we used a hemisphere to give uneven surface and moving lights. We placed LEDs around the hemisphere to make the effect that lights are gathered into the center." iSTATION Plaza will have more shops over the country with this concept.