LOGIN REGISTER CONTACT US
SIGNS OF KOREA Publication
  • In Korea, Portable Neon is commonly called P.O.P Neon because it is mostly installed in the window or within a shop's interior, helps entice sales and serves as a point-of-purchase reminder.

    Portable Neon As a Point-of-Purchase Reminder

    In Korea, Portable Neon is commonly called P.O.P Neon because it is mostly installed in the window or within a shop's interior, helps entice sales and serves as a point-of-purchase reminder.

    Signs have always played an important part in capturing the attention of passersby on the street. Bright lights and vibrant colors are the most significant components of a sign. A sign's value is measured by how it can utilize such components to strengthen its attraction. As for Neon sign, its application has now been changing, since the advent of portable neon, which are the best products for clear and multi-colored lighting in outdoor advertising.

    P.O.P Neon?
    In Korea, Portable Neon is commonly called P.O.P Neon because it is mostly installed in the window or within a shop's interior, helps entice sales and serves as a point-of-purchase reminder. More importantly, it is right where the visual action is - at eye contact level. Most portable neons use small transformers because the neon tubes are short. Like Neon sign, portable neon uses high voltage, ranging from 4,000 to 15,000V, mainly because it strives to remain versatile for exterior use as well. But because of its option for unique shape and application, this kind of lighting system may also be classified into "additional signs."

    Safety and Design
    The 1990s and the 2000s saw a time of remarkable growth and change for interior neon signs. In the early 1990s, most portable neons just took up space inside shop interiors. But now, these are essential products in a shop's interior decor. As the versatility of neon applications increased, so did the demand for interior neon signs. Because of this, the most important factors for interior signs are now both safety and design. Portable signs have two effective elements. There is something mystical and appealing about the human "imperfection" of hand-crafted signs, compared to sterile-looking computerized signs. Neon signs, which in the past have mostly graced shop exteriors, are now increasingly becoming the limelight of shop interiors.

    New Generation
    Today's new generation of young people have their own brand of entertainment and popular culture. In this kind of culture, portable neon plays a prominent part in gracing hip hang outs, bars, clubs, other party places, and the launching for grand events. Even young newly weds, in an effort to be unique, are now using neon signs inside their new homes. In fact, outdoor signs are now invading the interiors and becoming integral to the decor. The size of outdoor signs have also become smaller while its designs have become more experimental and versatile when applied indoors. It is clear that the demand for portable neon is on the rise. Many portable neon manufacturers also continue to grab a large portion of the market share. Portable neon, which is easier to carry and install than traditional neon signs, will continue to have its niche market until a better substitute for portable neon will be developed.

    Unlimited Shapes
    In contrast to off-the-shelf fluorescent lamps - which mostly have straight shapes and are only available in standardized lengths and diameters - portable neon is custom-made and highly personalized. Due to the continuity requirement, rendering complex logos or lettering in neon tubes can result in rather complex glass shapes. Note that, oftentimes, a neon tube isn't flat, but rather, three-dimensional. Tube shapes derived from a sign's design are given to a glassblower as a blueprint. This isn't an easy task - creating shapes from a straight glass tube requires skill and constant training. Creating a variety of colors and shapes make portable neon a viable product in capturing the public's focus and attention - an increasingly difficult task, considering how today's modern society is constantly subjected to so many interesting distractions. The unique selling point of portable neon is that its manufacturers have the freedom to be more creative in their craft and to follow the customer's preference. Not only is portable neon catchy, but it is also easily installed, making it more popular for interior use. It wasn't so long ago, when much of portable neon, which was too expensive for interior use, was being imported from overseas. Today, the portable neon industry has done an excellent job in creating the best possible sign, at a more affordable cost.


Copyright (c)2006 SM Media Group INC. All Rights Reserved.