INFINITE TRANSFORMATION OF ‘LIGHT CUBE’

Moving media art work

Korea is busy to make a beautiful city at this moment. The focus on public design is starting from Seoul to every corner of the country. Public officials organized the public structures such as street light, trash bins, and sign.
They installed various sculptures to provide the attractions for people. Among them, moving media art work with digital media is providing a special attraction and becomes popular to citizens with contents. Especially, moving media art structure was installed in one of the cities of Korea recently. Let's see 'Light cube'.

It is common to be fixed for the ordinary structures. However, an example of breaking the stereotype happened lately. People in Daegu city set up the first moving media art structure to expand the infrastructure for international ceremony and provide a new attraction to the youth.
They spent sum of $750,000 for the 'Light cube'. It is getting popular with citizens. It is composed of steel structure of height 16m and 27 LED boxes and moving up and down following to the steel.
Because there is no specific shape, it is possible to express unlimitedly with dismantling and mix. This structure makes the works various. In other words, as it is not a fixed form, it is able to make diverse forms depending on contents and concept.

With a diversified expressiveness
The 'Light cube' has diversified expressiveness. It is programmed according to time, day, season, and special ceremony. And it can express real-time images via Internet. Also, not only media art direction of structure, but also media art canvas which can accept works. According to this point, it could be a media art gallery to display artist's works. Besides, as it is composed of LED floor sensor and media board, contents expression is available with citizens. In addition, it has a function of photo mail. After taking photos with camera, they are displayed on media board.

Satisfied example for both durability and charming spectacle
"Meanwhile, as the 'Light cube' is moving media art structure aside from fixation, we did concentrate on safety very much."
He continued "also, we paid careful on both durability and charming spectacle. In fact, most of public structures are not beautiful normally.
We concealed or removed the date line which could be looked messy for the Light cube."
Sign with LED does a role of not only delivering a beautiful light, but also displaying a diverse contents to promote and pay attention of people.
Especially, LED outdoor lighting is a very good way to get attention compared to other petrol stations which have almost same appearance.
Moreover, for the gas stations works for 24hours, they have to catch the people's attention at night. For example, GS petrol station in Gyeonggi-do set up the LED outdoor light recently, and it verifies the effect. People who are looking for the petrol station come to this station because of this light. They installed 'Multi e-sign' of Artware Co., Ltd. 8 bars were set up with about 3000 LEDs.
Director of Artware Co., Ltd Kim, Taekwang said "Characteristic shops such as petrol station and motel have to attract for customers.
When GS didn't install the LED outdoor light before, they didn’t have much sales at night. However, after installation, sales have been up."
And he also said "We have a plan to open a new branch shortly, and we also have decided to apply this light there."
Also, they added equalizing system and visual effect, upgraded the function of outdoor light. Equalizing system changes frequency depends on register of sound. LED cluster of Artware Co., Ltd can express more than a billion of colors and delicate sense according to output sounds.
Meanwhile, LED light is worthy of notice that time and cost are saved and easy to install. Director Kim, Taekwang said "Multi e-sign applied at petrol station is simple to install for everybody, so it was not hard to construct." And he also said "As this system is installed with a wide gap, amateur can do it easily. Also, time and cost are saved, one of the features is softness of colors." ☯

VISUAL EFFECT WITH EQUALIZING SYSTEM

LED outdoor lighting

In the out of home media, the best way to promote the product is changing with development. The sign was emphasized simplicity in the past, but it is diversifying such as putting design on facade or making the outdoor lighting with LED.
Recently petrol station installed the outdoor lighting with LED, it is drawing attention of passing people. Also, they added the equalizing system which changes depends on sound.

Shortened process, time and cost
Textile Printing Market has high growth internationally and is being changed from traditional method to digital for the last few years. Especially, the Digital Textile Printing(DTP) is increased according to features such as sensitive in trend, speedy sample making.
As DTP uses digital files, they can meet customer's requirement like a changing colors or data amendment quickly.
Moreover, they can save time and cost by reducing films or process of production from the existing analog ways.
The conventional dying needs a lot of time and expense because they must make a screen and need manual labour. The Digital Textile Printing also can shorten the process and be possible to create a high value with post-Fordism.
As I mentioned, DTP is available to be post-Fordism, so they can provide a various design and vivid and complicated colors such as gradation because of free expression of colors.