Rediscovery of P.O.P. and display market

Add idea on normal media and making method
P.O.P. is originally to increase sales by stimulating customer's purchase needs. However, with P.O.P. made by store's concept, display and interior are opening a new market for sign industry. Especially, shops are rising P.O.P advertising, display, and interior. So multi play of sign planner and manufacturers become possible. We will focus on this trend in advertising and VMD, not only sign and interior.

1. Large format printing companies, find a market for P.O.P.
Advertising effect and interior with P.O.P. at once
If outdoor signboard is a face of shop, P.O.P. (Point of Purchase) introduces the products and doing marketing in the shop. P.O.P. is displayed to deliver information of products or brand images, and to stimulate customer's purchasing need. Also it is very economical and easy way to promote the products, so various shops such as fashion brand, electronics store, and super market, etc are using P.O.P. positively.

Satisfaction of customer's needs with printing of various materials
P.O.P. is applied to show window, display bar, and even badge of employees. Therefore we have to propose which is suitable and concept to clients according to space and concept.
One of P.O.P. manufacturers who is working for fashion brand, restaurants, and interior companies said "It is most important to find the best way to appear effectively through counsel with customers. According to concept, we suggest which media is more effective and have to make samples"
Why talking with customers is very important? Because design and advertising effect can be changed depends on media and making method. As P.O.P. is the way to get a good impact with low cost. If cost becomes high, it could be neglected from customers. So, it is important to adjust the price through talks.
P.O.P. is made with PVC, wood, and acrylic in general. Especially, it is possible to be a high quality with small quantity, moreover it can be printed out on the materials directly, so this trend with satisfaction of customer's needs is becoming popular.
P.O.P. has to be installed close to the customers, and printed out pictures and product images same as real. So, high quality is necessary. Also, we have to set the equipment which has high resolution, and of course, CNC and digital cutting. If we use the digital cutting for large task, we can finish the work within a few hours and it is convenient.

2. Maximization of application ability with UV printers
Find a new market with early adopter as the center
UV printers are starting to be set in. It is one of the most innovative points in sign industry. Not only Korean companies but also overseas manufactures developed UV printers because it is eco-friendly and unlimited for materials. In fact, it becomes popular in a few years.
At first, there was printer with water ink and then, solvent ink. Recently it begins to use UV ink. These printers can print out on most of materials such as glass or acrylic. So it can be used in not only sign industry, but also interior and silk screen printing market.

One-stop shopping service with sign to the same customers
'Sign' with a banner as center is the most useful field widely. That is why not only printer suppliers, also customers try to change existing methods with large format printing in sign industry. Finally, we got the huge growth in this market. Now, we have to expand application field for screen printing and text tile. Most of people could not use the UV printers because it was more expensive compared to existing system. However, UV printers started to exert their influence to sign market recently. Although it is very expensive, a few early adopters manufactured high value products such as P.O.P. and interior with UV printers.

3. Light panels, famous in interior market
Unlimited change to illuminant, shapes, and screen materials
Light panel is important item for outdoor media advertising and P.O.P. market at this moment. Franchise store's interior and menu board made light panel market size and application field large. And this trend is still working on various areas.
One of the light panel's experts said "We are preparing items to make textile as pictures of light panels. Our target is advertising and interior market. As we do not use the file, print out to the materials directly, there is no diffused reflection. Especially, if they make a frame using famous painting, people can use it at home as well"

Popularization of slim light panels with LED
Recently, LED industry is expanding with support of government and high oil prices. So many companies are launching the products at the exhibitions. Of course, there is a problem to solve to be perfect. The most important thing is how control LED's feature, TeraHertz Wave.
Also, LED lamp attracts people's attention instead of Halogen lamp at this moment. Before it was for exhibitions or special areas, now it is used for house with importance of design. LED lamp can reduce 14% of electricity consumption compared to Halogen.
According to popularization of LED modules for light panels, the size became slim compared to existing products significantly. Also, it can cover to 4m and apply to large light panels, and weight became light.
That is why light panel can be used in any place nowadays. So we have to develop various applications consistently and products which are more convenient and good performance through mutual exchange of opinions between sign suppliers and LED manufacturer.