Digital Signage Expo 2011
Digital Signage Expo 2011 was held in Convention centre in Las Vegas, USA.
Even though there was a exhibition hall for this Expo, Las Vegas looks like a
one exhibition. It is brighter outside than inside of exhibition. However, there
are virtuality and reality both. The place where virtuality is becoming reality
is Digital Signage Expo.
Hardware, software, and contents
The main theme of the
8th Digital Signage Expo, which started from 2004 is realization of virtuality.
If they showed hardware, software, and contents each in the previous exhibition,
it formed a trinity at this Expo. Originally, they could not be existed each.
There was no option but to develop at the beginning, but everything has to be
consolidated. It is not only physical combination simply, but also can be
changed in chemical structure.
Before, the digital signage mainly focused on giving information but now
customers do not want to get just simple information anymore. They can get it
anywhere nowadays. We have to concentrate on how we delivery the information to
customers. It is not just showing of the price. It must stimulate their buying
psychology with information.
For example, it is difficult to get detailed information about wine if
the customers are not experts. They just buy it by sommelier's recommend.
Explanation is mostly written in English or French at the back of wine bottle,
and only basic information is written in Korean. So it is not useful. Kiost
solution of RedDotNet is the solution to solve these problems. If they just put
the name of wine, all information of wine are shown such as country of origin,
price, and opinions of people who already tasted.
It is not only for wine. It is possible to apply to all kinds of
products. This display is a product with good ideas when they buy the products
like a wine, liquor, and electronics, etc.
Various business models to be reality
Fingertouch is one of the attractable digital signage at exhibition. This
solution can make people understand with three displays from the triangular
prism. One side displays the original features of product and they deliver
product's image sensuously through analog display on other side. Also they show
all information about the product with interactive technology on third side.
TRI-TUBE gives people images and information at once by rotating. This display
is suitable for new product launching show to the consumers as they show the
best solutions to them.
Also, Intel Co., Mirror LCD of LG Electronics Inc and 3D Multi-Vision of
Hyundai IT Co., use this kind of display and get attention of customers. This
solution is very good to obtain advertising effect in short-term.
It was a good opportunity to see various business models in Digital
Signage Expo 2011. Descriptively, the place where virtuality is becoming reality
is Digital Signage Expo. And, everything starts from virtuality. People
naturally accept it as the one solution, they do not confuse virtuality and
reality. And, commercial plan also is set on it. This exhibition showed this
possibility to us.
1. Multi display at the entrance of Digital Signage Expo 2011
2. 3 by 3
size of Multi display from LG Electronics Inc
3. Fast food advertising by
Samsung Electronics Co., Ltd.
5, 6 Fast food display solution by Display
7. Razor display solution by Intel
9. Fast food
advertising by Ping Co.,-They made a booth same as real store's interior
Electronic board by APEX
11. Multi Display Solution stood by Samsung
Electronics Co., Ltd.- Different size of LCDs show under the sea
Multi Display by Sharp
13. Multi Touch Solution by 3M- They composed it with
22 inch size multi screen
14. Large automobile navigation system
15. Wine search solution by RedDotNet
16. 3M- People can get
information at the same time
17, 18. Finger Touch Solution by TubeCom
Digital signage solution with SNS by LocaMada
20. LED backlight solution and
ECO Sensor by Hyundai IT
21. Various size of electronic frame by Hughes
22. Wine search system and sports goods by RedDotNet
23. Fast food Kiosk
by Display systems International - Users can order by setting the card
readers and Cash in system
27, 28, 29. Demonstration of Adidas shoes
purchasing system by Intel - Customers can choose the shoes interactively
according to types and size
30. Mirror LCD by LG display- They add mirror
function on LCD