ENPRANI AVENUE
Design Point:
Cosmetic brand
Enprani has recently opened a concept mall called Enprani Avenue. The building
consists of three stories: Image center on the first floor, Aesthetic center on
the second, and Training center on the third. The entire design of the building
display system features Enprani's Brand Identity to incorporate the sign system
into the building, using black and white. The whole building serves as a sign to
visitors, with the exterior signs reflecting the unique cosmetic cases to help
customers find the shop. In the interior, a small sign system bearing the
store's original logo serves to impress the store's Brand Identity among
customers.
Material: Stainless Steel, Acrylic, and Halogen
Lamp
Designer: Poongjin ID
Fabricator: Poongjin ID
O-ran.G Shop
Material: Stainless Steel, Glass, and Vinyl
Designer:
Square Design
Fabricator: Square Design
Design Point:
O-ran.G Shop deals with everything about Orange, including coffee and
juice. To create an integrated brand image, the entire store from the signs to
the menu and the interior displays was made to look like a rectangular can,
which is filled with orange. To make it simpler, the outline of the main sign on
the storefront is surrounded in black. The major colors used for the store are
green and orange, which represent nature. Although similar color tones were
used, the subtle hues used in each area are not boring to customers.
Danhan Cinema
Material: Polypropylene, PVC Sheet, Acrylic, Stainless Steel,
and Digital Printing
Designer: CrossPoint
Fabricator: Hyundai Art
Design Point:
Danhan Cinema is a movie complex that was
re-developed using a variety of sign systems. An architectural rendering of the
grand court at the theater building shows how sign systems are integrated within
the entire building. The theater complex's identity as a high-end building
requires a modern and high-tech sign concept that links visitors to the movie
world and the mall. As such, the interactive signs should be constantly
informative and attractive.
ST. PHILIP
Material: Stainless Steel, Vinyl, Acrylic and Digital
Printing
Designer: Kim Kyungsun (Graphic designer)
Fabricator: L'EAU
Architectural office
Design Point:
The idea of rendering a
sign package for St. Philip is based on unconditional love. To match the
hospital's identity, typographic design is applied to the project. Usually, a
sign functions as an icon or signifier of a place of business. In addition to
its function, St. Philip's sign systems that include gothic fonts are more
effectively developed to achieve balance in the entire veterinary hospital.
Green and blue colors represent the hospital and orange. However, for this
hospital, dark brown color is ironically used to give the space a sense of
identity for people who use the hospital.
