Asian countries are paying it an attention that Korean digital
printing market has constantly been increasing for recent years. Several Asian
experts, who have been involved in large format digital printing (LFP) system,
visited Ko-Sign 2003 so as to analyze Korean market trend.
Korean market is much bigger than Japanese
![](http://www.signjournal.com/mt/vol_03_image/6-1.gif)
Tezuka Koichiro, International
marketing supervisor of Mutoh Inc. When it comes to Korean
digital printing market, I am so surprised that there have already been a
variety of large format digital printers available in Korea. Korean market is
much bigger than Japaneseユs in over 50 inch digital printers. Also, Korean
market is quite different from Southeast Asian countries including Singapore and
Taiwan, on that point that Korea market requires high-quality graphics from
state-of-the art digital printing technology. It seems that Korean digital
printing market has been highly active because a great number of manufacturers
and suppliers have produced and offered high quality inks and media for its
market.
Digital printing banner represents Korean unique
sign culture
![](http://www.signjournal.com/mt/vol_03_image/6-2.gif)
Assihama Eiichi, CEO of Seik I
Infotech Co. In Korean sign industry, digital printing
banners are in high demand. However, due to high cost for digital printing,
digital printing banners hold only 10% market share in Japan. I think digital
printing banner represents Korean unique sign culture. It is, in Korea, used as
outdoor advertising without any finishing work after printing graphics on
fabrics, meanwhile while in Japan, most of graphics have to be attached on a
panel like MDF so that they can be applied for outdoor advertisement. It is
totally because of different culture. Japan appears to more stick to formalities
than Korea.
Wide ranges of advertising media are
available in Korean Market
![](http://www.signjournal.com/mt/vol_03_image/6-3.gif)
Stella Ho, President of Teckwin
Inc. I am so deeply impressed that splendid graphics with high quality
are produced by a variety of large format digital printers, and a wide range of
advertising media are available in Korean market. I can expect that Korean
market will dramatically develop because of numerous ad media, which graphics
with high visual impact can be applied into. Since 1999, Chinese digital
printing market has strikingly been growing up as well. It is no exaggeration to
say that our digital printing technology started from solvent digital printer
without steps from water-based inks to oil-based inks. Most graphics from large
format digital printers have primarily been used for outdoor applications. That
is why digital printers using solvent-based inks are in the limelight of outdoor
advertising market in China.
Korean LFP technology is
world-class
Raymond P. C. Yuk, President of YAT FUNG
METAL Comparing the population and size of a country, Korean
digital printing market is much bigger than other nearby countries. Korean
people seem to be particular about digital printing quality. Chinese take much
more of price on digital printing system, while Korean regard digital printing
quality as the most important factor. Like Korean market, Chinese market has
gone through the same process of digital printing industry and solvent digital
printer has become the latest technology in the industry. |