On any particular sign job there may be many
substrates and types of signs to offer a customer.
Considering the
circumstance surrounding the job, we have to determine what type of sign would
be the best solution. In the case of a shop close to the street, owner opts to
install a flexible-faced sign without hesitation. However, if a shop is located
at the end of a long, sloping driveway, the shop has a difficult to attract the
passersbyÕs attention. Here is a solution system: LED Projecting
Sign.
Differentiating and Individualizing
Business Identity
What kind of signs do people usually envision?
Perhaps most would think of a flexible-faced sign incorporating into a
rectangular steel frame. It just carries limited messages such as store name,
and telephone number. Also, although people may complain about signs, referring
this kind of sign as ÒeyesoresÓ, most shop owners perhaps prefer to install
flexible-faced sign, making it much larger and more splendid than those of
neighboring shops, instead of choosing a right and effective sign that would
best represent its business identity. One may sigh at scene that numerous
flexible-faced signs cover buildings and stores on the street. We should be
responsible for the proliferation of flexible-faced signs on the streets, and
come up with a new and innovative sign system to offer a customer. Nevertheless
we are still producing and setting up flexible-faced signs again and again.
However the innovative projecting sign, which is installed on ÔFurniture storeÕ
in Nonhyeon-dong, Seoul, carries various messages on the important side view.
That gets the message into the sightlines of potential customers. Since most
shops in the same business field generally use similar type of signs, it is
significant to install a unique and appealing sign to differentiate and
individualize business identity from others.
Seeking a Certain
'Look'Õ for Business
In order to determine which kind of sign is
best solution to offer to a customer, it is necessary to encourage him to select
a sign that is more distinctive than the usual, ordinary flexible-faced sign. As
a matter of fact, many stores incorporate all sorts of sign systems to more
effectively announce business to people. Jeong Won-hoon, CEO of Voine
Corporation, a LED Message center manufachurer, explained ÒWhen installing a
sign, instead of just fulfilling an order from client, we need to work out a
specific design that can liven up clientÕs business identity in a proper way.
And after considering various factors including the size of clientÕs shop, its
location, and business items, we have to submit the most suitable sign.
Right Message for Right Demographic
Now, outdoor
advertising system is no longer just signage which delivers restricted messages
to customers. If needed, it must carry time to time a great number of messages.
The high-tech LED projecting sign, which is installed on a Furniture store,
delivers the right messages, targeting the right demographic for the specific
periods of time. The LED projecting sign measuring 1.6 feet wide by 13 feet tall
has the advantage of not only listing various selling items, but changing those
items whenever the shop owner desires. The aspects that appealed most to the
shop owner were the outstanding screen conversion and the excellent effect of
having the characters show up at night. Another charming characteristic of this
LED projecting sign is the fact that additional effects may be expected, in
addition to its basic functions as a sign. As was mentioned before, the
increasing use of various signs for both inside and outside shops makes
additional costs inevitable. On the other hand, with an LED projecting sign, the
shop does not need to pay addition costs for promoting sale event, products,
because it is easy to changes or replace sale events or ads whenever he so
desires.
Restrictions
There are largely two main
reasons LED message center are not actively used for storefront signs or
projecting signs in Korea. The first reason is the aspect of costs. As a main
sign may be getting larger in size, it is more expensive to apply a LED product
on a main sign than a flexible-faced sign. However, LED prices are continuing to
drop and if its application increases, we can soon expect that many shops apply
a LED product to the main sign of a shop. The second reason is the bigger
problem of limits imposed on sign installation due to legal restrictions.
According to the relevant sign codes, a projecting sign isnÕt occasionally
allowed, and a LED projecting sign is strongly restricted. Still, The lawmakers
are currently revising the related sign codes. Currently LED signs have been
already used on window as an advertising system. When used in the right setting,
there are plenty of advantages to a LED projecting sign. | |
