Every store has at least one banner stand to
promote its products or announce events.
Because a banner stand is cost and
visually effective and offers multiple solutions to shops,
it serves more
temporary duties than any other types of interior sign systems.
The Convenience of Set up, Storage and
Transportation
When it comes to the outdoor advertising market, the
wide range of sign systems are being utilized in individual purpose. However the
purpose of sign is primarily to attract passerbyﾕs attention. In many shops,
banner stands are, now, used to release new product, announce an event and
serves as temporary signages and displays for both indoor and outdoor
advertising system. Unlike a ordinary banner pulling the facing off of the sign,
banner stands will steadfastly hold digitally printed graphics and they more
look stylish and even sophisticated. In addition of the convenience of set up,
storage and transportation, banner stands offer the ultimate in advertising
effect. Recognizing its strengthens, a great number of retail stores and trade
shows, and companies have at least more than one banner stand. ﾒBanner stands,
which are able to exhibit a variety of advertising, are the most cost-effective
solution for advertisement. And its portability allows me to locate it anywhere
I want to place.ﾓ a storeowner said.
X-Shaped
The
shapes of a banner stand are as various as its advantages. Depanding on its
application, it would be usually divided into standing type and horizontal type,
window banner model and P.O.P. As for a standing type, it includes X, Y, and
I-shaped banner stands based on a pole structure. In the case of X-shaped
banner, a cross-shape of carbon fiber rods transform into a rigid X-shaped frame
that can be connected to a single floor support. This type of a stand banner
display is designed for both indoor and outdoor usage because X frame firmly
supports the graphic against wind. The most prominent benefits to X-banner are
to be easy to install and set up, increase ad effect and provide more sleek and
clean looking. Minsoo Choi, manager of DosungPopia Inc., explained, ﾒWith easy
and quick replacement of graphics, X type is most popular in outdoor advertising
market. Since it can be mass-produced, it also is available at a price thatﾕs
hard to resist.ﾓ and ﾒyou can expect permanent life expectancy for X-shaped
banner stand, only if you replace regularly graphics.ﾓ he added.
Y-Shaped
With its high-durability, a Y-shaped
banner stand is also primarily ideal for outdoor application. The height of the
graphic is adjustable by height-controlled pole. The Y-shaped withstands windy
environment by attaching fixing devices like a look or a grommet. Lighting
fixtures double visual impact to malls, tradeshows and exhibitions. Chayoul Yoo,
president of POPTech Inc., mentioned that for indoor usage, a high-tech halogen
lamp makes it a contemporary display system with modern design style. And
waterproof lighting system gives it great capability for outdoor application.
I-Shaped roll-screen display
I-shaped banner stands
are designed and developed for the only usage of indoor area. This
easy-to-assemble system saves display spaces, and even achieves simple looking.
Its price is much lower (40%, up to 70%) than X-shaped banner standﾕs price.
Several graphics are, at a stretch, horizontally connected into each other so
that the size of graphics can be not consideration any more in display system
market. So, it bears comparison with a backdrop for trade-fair show stand
product. The framework is adjustable to fit the size of the media which may be
small, tall, narrow or wide according to the specific needs of the promotional
campaign. Making up for the weakness of I-shaped banner stands, Rollscreen
banner can be setup in one step, taking only 10 min. for installation. Many
sizes in height are available to enhance ad impact. Anyone easily sets up and
disassembles the banner system without any tools. A user can roll up the
color-rich and renewable graphics, tuck them into handy-carrying bags, and take
them along for that next trade show or corporate presentation. Because a graphic
is automatically rolled into the hard case, the graphic is self-protected.
Wall-Mounted
As part of a advertising campaign,
windows have gained popularity because they stimulate sales. Thatﾕs why so many
grocery and discount stores use windows to announce their hottest specials and
introduce new products. But how to install banner display systems on windows
should be considered. Wall-mounted banner display systems are as effective as
more conventional P.O.P. displays to make customers to walk into stores. The
step to install the display system is as followings. An absorber is attached on
window, and a banner graphic is affixed to a pole. And the pole is connected to
the absorber. That is all the ways window banner is installed. The banner system
can be adjusted to any direction up to 180 degree. Its flexibility allows for
reinforcing advertising messages. The wall-mounted system is ideal for the
building, which is not allowed for any damage. Because the banner is projected
from a store, it strengthens visibility.
Strong
Advantages
Why banner stands have become one of the most popular
advertising systems is that it is cost effective and easy to set up, store and
transport. In addition, it features the flexibility of replacing a variety of
graphics whenever new products or special events need to be announced to
customer. Their strong advantages including easy assembly, lightweight as well
as stout frame full maneuverability make banner stands economical alternatives
for indoor and outdoor applications such as trade shows, exhibitions, retail
stores, theaters and restaurants. In summary, the current trend of banner stands
is that the display system is intended to maximize the convenience of users.
Unlike the traditional banner stands, the latest banner systems are barely
restricted by the size of graphics. And with multi angle views and various sizes
of graphics, they increase visibility and attention from passersby. And anther
noticeable development is that as digital printing technology has developed, a
wide range of media has been avaiable for banner stands messages.
Functionality
With a water tank which can be mounted
or removed with ease, banner stands reinforce function. And when it comes to
product functionality, double-sided banner stand may be anther role model. A
double-sided banner stand provides dramatic impact every time. Additionally,
upgrading functionality, a variety of high-class banner stands with competitive
design have recently been steadily released in the outdoor advertising market.
Manhyun Shin, the manger of BOBOS SYSTEM Inc., which has recently developed the
world-patented system, explained that design work for banner stand is vital for
competitiveness to survive in a mature and highly competitive market.ﾓ Occupying
the minimum space, high-advanced products are being designed to strengthen ad
impact.
A Variety of Substrates Application
Lastly,
all components consisting of banner stands are not only diversified but also
superior in quality. And a variety of media such as PET, PP synthetics, mesh and
fabrics are used as substrates for banner stands. In the case of large quantity
order, PET vinyl (known as RND substrate) is usually screen-printed, and coated
with film. However, PP synthetic or tent-cloth material is more appropriate for
small-quantity order. Mesh and banner fabric are suitable for a large-format
graphic and outdoor application. Yungjae Jun, manager of U.I.K Inc., P.O.P.
product manufacturer, released that in these days, banner stands are made of
chromatic and dye-cast parts, and coating materials. The types of grommet for
fixing the graphic are getting diversified so as to meet new demands. These
days, a transparent plastic grommet is more expensive than steel one, yet
suitable for outdoor application because of its rustproof ability, while steel
grommet can be rust by rain outdoor, and the rust would run on the graphics. | |
