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SIGNS OF KOREA Publication
  • The common form of a canopy sign is a channel sign set up on the upper part of the canopy at the entrance of a building. Since the canopy of a building has been recognized as more appropriate spot for a sign, it has been getting more popular and effective element for sign design and location.

    When a Canopy Meets Channel Letters...

    Channel letter on canopy, a part of the structure of a building, is now attracting a lot of attention from pedestrians. Although it is not clear who initiated the practice or where the first canopy sign was installed, signs of this kind are popping up here and there around us and have become a new trend.




    A Canopy Similar to Korean Architecture

    The common form of a canopy sign is a channel sign set up on the upper part of the canopy at the entrance of a building. Since the canopy of a building has been recognized as more appropriate spot for a sign, it has been getting more popular and effective element for sign design and location. In fact, a canopy is usually a structure that indicates the main entrance of a building. Its main role is to provide an external overhang to block strong sunlight or rainfall. The canopy is very similar to a traditional Korean architecture that features a wind-bell under the roof eaves that greet travelers cheerfully. Our traditional buildings also have a transparent and open structure, which has a value in terms of communication and produces a hospitable mood with its openness. The canopy can be remarkably appealing and inviting to visitors, in addition to keeping rain from flowing in and blocking strong sunlight. The circumstance surrounding a canopy building helps to determine what type of sign is the best solution to the identification and advertising. It would be channel letters. When a canopy meets channel letters, the sign system adds appeal to the storefront.

    Maximizing the Visibility with Channel Letters

    The FLAIR?sign, which is in harmony with the entrance facade and the whole building, creates and represents a distinctive exterior style. The biggest challenge to make a new franchise business successful was how to establish unique identity of ?he FLAIR? ?he FLAIR?sign was completed by focusing on the design of a canopy and using silver channel letters. It might remind a potential customer of a pleasantly cold, iced cocktail. In the end, it achieved an unusual exterior design using a building canopy. As for channel letters, the whole frame is made of flexible galves and the basic framework was made by welding the boards. During the welding process, much care was taken to prevent the boards from bending so that there would be no reduction of its waterproof function. Putties were attached to the welded areas and coated with the main colors like black and silver. A steel T-frame was installed in the center of the light box, which was supposed to be fitted with a fluorescent lamp, and it serves as a support to a horizontal canopy. Embossed-tempered glass was added outside the light box to produce a distant-looking and perfect harmony with the stainless steel frame. The colors and styles for the channel letters were simplified as much as possible because the canopy delivers a strong impact by itself.

    Minimalism, Recent Sign Trend

    Minimalism, which regards simplicity as the most beautiful type of design, was an extremely refined and high-level fashion tendency before the year 2000. Moderate decorations, simple lines, high-grade materials, and refined colors were respected as elements for first-class fashion design. Although it seems to be a little late in coming, the recent sign trend starts to pursue ?inimalism? Since the facade of a small-sized commercial store has been taken as the only areas to make a big impact on the visual presence of a business, a sign design approach that gives priority to harmony with the surrounding environment or internal elements must be required. So we should not regard a canopy sign as a structure that is separated from the rest of the building. Not every business can benefit from this type of sign. But the right circumstances, with the right shape and color, the best answer to the question: ?hat is the best sign for a canopy??might be channel letters. We should keep in mind that the precondition for a right and effective sign is its harmony with the building where it is installed, and that its value as a sign depends on whether people recognize it or pay attention to it or not. It is definitely we that are presently leading the sign industry and that create new type of signs that will achieve a new trend with innovative ideas and designs.



    When a Canopy Meets Channel Letters...
    Channel letter on canopy, a part of the structure of a building, is now attracting a lot of attention from pedestrians. Although it is not clear who initiated the practice or where the first canopy sign was installed, signs of this kind are popping up here and there around us and have become a new trend.
    A Canopy Similar to Korean Architecture
    The common form of a canopy sign is a channel sign set up on the upper part of the canopy at the entrance of a building. Since the canopy of a building has been recognized as more appropriate spot for a sign, it has been getting more popular and effective element for sign design and location. In fact, a canopy is usually a structure that indicates the main entrance of a building. Its main role is to provide an external overhang to block strong sunlight or rainfall. The canopy is very similar to a traditional Korean architecture that features a wind-bell under the roof eaves that greet travelers cheerfully. Our traditional buildings also have a transparent and open structure, which has a value in terms of communication and produces a hospitable mood with its openness. The canopy can be remarkably appealing and inviting to visitors, in addition to keeping rain from flowing in and blocking strong sunlight. The circumstance surrounding a canopy building helps to determine what type of sign is the best solution to the identification and advertising. It would be channel letters. When a canopy meets channel letters, the sign system adds appeal to the storefront.

    Maximizing the Visibility with Channel Letters
    ?he FLAIR?sign, which is in harmony with the entrance facade and the whole building, creates and represents a distinctive exterior style. The biggest challenge to make a new franchise business successful was how to establish unique identity of ?he FLAIR? ?he FLAIR?sign was completed by focusing on the design of a canopy and using silver channel letters. It might remind a potential customer of a pleasantly cold, iced cocktail. In the end, it achieved an unusual exterior design using a building canopy. As for channel letters, the whole frame is made of flexible galves and the basic framework was made by welding the boards. During the welding process, much care was taken to prevent the boards from bending so that there would be no reduction of its waterproof function. Putties were attached to the welded areas and coated with the main colors like black and silver. A steel T-frame was installed in the center of the light box, which was supposed to be fitted with a fluorescent lamp, and it serves as a support to a horizontal canopy. Embossed-tempered glass was added outside the light box to produce a distant-looking and perfect harmony with the stainless steel frame. The colors and styles for the channel letters were simplified as much as possible because the canopy delivers a strong impact by itself.

    Minimalism, Recent Sign Trend
    Minimalism, which regards simplicity as the most beautiful type of design, was an extremely refined and high-level fashion tendency before the year 2000. Moderate decorations, simple lines, high-grade materials, and refined colors were respected as elements for first-class fashion design. Although it seems to be a little late in coming, the recent sign trend starts to pursue ?inimalism? Since the facade of a small-sized commercial store has been taken as the only areas to make a big impact on the visual presence of a business, a sign design approach that gives priority to harmony with the surrounding environment or internal elements must be required. So we should not regard a canopy sign as a structure that is separated from the rest of the building. Not every business can benefit from this type of sign. But the right circumstances, with the right shape and color, the best answer to the question: ?hat is the best sign for a canopy??might be channel letters. We should keep in mind that the precondition for a right and effective sign is its harmony with the building where it is installed, and that its value as a sign depends on whether people recognize it or pay attention to it or not. It is definitely we that are presently leading the sign industry and that create new type of signs that will achieve a new trend with innovative ideas and designs.

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