On Exterior and Interior Decorations

Digital Printer: DCS 5442
Materials: Vinyl
Digital Printing Provider: Keundo Technology

If there is a color indigenous to each season, is yellow or pink for spring? Is green for summer? Is brown for fall? And is white for winter? LG Decovil has recently been re-modeled with a large, leaf-shaped, green exterior, which evokes the feeling of summer around the shop. Serving as a display shop for LG Chemical’s interior products, LG Decovil consists of two stories. The first floor displays a variety of materials and products, while the second floor is a showroom for LG Chemical’s products. To break the uncomfortable atmosphere of the construction materials, the shop has just completed its remodeling, with naturalism as its theme. Also, the newly designed interiors and exteriors help deliver the environment-friendly message that the shop wants to promote. The design work took a month because the shop put its heart into the redecoration plan, including holding several meetings. The digital printing graphics on the front of the building is 30.7*4.7 m, resembling an enlarged leaf. Lighting fixtures mounted at the top and the bottom of the graphics increase visibility at night. Woosuk Han, direct manager of the shop, said, “After the interior and exterior decoration were newly installed, the shop’s atmosphere have been totally refreshing.

On the Fences of Construction Sites

Digital Printer: UltraVu 3300
Material: Mesh
Digital Printing Provider: ArtMan

Blue skies are soothing to passersby. Yabgujung Galleria Department Store was determined to conceal the construction work involved in remodeling its building with super-sized graphics. The total size of the graphics is 26(H) * 100(W) m. The main purpose of the fence on the construction site is to hide a disorderly and chaotic work environment. However, some graphics on the fence make the site even more distracted and confusing. The recent graphics on the fence of the construction site increased not only the aesthetics, but also the safety in the work site. Sungwon Jo, manager of Hanhwa Stores Co., Ltd., which designed the graphics of Yabgujung Galleria Department Store, mentioned, that “the building would be going for a more environment-friendly image.” “Because the department store remains open for business during the remodeling, we devoted ourselves to designing the most attractive graphics. We made a variety of graphics, and selected cloud patterns, which not only made people feel comfortable and calm, but also removed the feeling of uneasiness due to the construction work.” It was also important to maintain the safety of the construction site. Kwangsung Kim, a general manager of Volcano, which fabricated and installed the graphics for the project, said, “Because it was critical that super-sized graphics withstand strong winds, the mesh material was ideal for the graphics work.”

On Stage Backdrops

Digital Printer: Novajet 850, DesignJet 5000
Media: Fabric Banner
Digital Printing Provider: Daesung Art and AdPlus

To commemorate the 2002 FIFA World Cup, an exciting and enthusiastic music stage would be reproduced at the Seoul City Hall on June 2, 2005. The graphics, featuring soccer players and fans, was digitally printed to convey the shouts of joy and excitement at that time. Wookdong Go, an art director for KBS Artvision, unveiled the graphics. “We stressed the visual effect of the soccer players and the fans to relive the same atmosphere during the 2002 FIFA World Cup.” Each of the graphics featuring soccer players was split-printed in 4*8 m sizes. Then, 20 graphics featuring the fans were also split-printed in 3*6 m sizes. All the graphics were placed next to each other. Especially, the graphics of the fans looked as if an enormous number of people were onstage. Daesung Art and AdPlus printed all of the graphics with the NovaJet 850 and DesignJet 5000 on fabric banner media, putting several holes on the center of the graphics to reduce wind load. In the last four to five years, digital graphics have been applied onto stage backdrops because large-format graphics can be produced with the available technology on a variety of media.

On Interior Decorations

Digital Printer: NovaJet 750
Media: PP synthetic
Digital Printing Provider: Hungboo Printing Company

Now, a retail shop should have at least one unique marketing strategy to succeed in the business. In particular, sign systems and interior decoration are critical in attracting people to a shop. Bitmax DVD entered the franchise business in 2001, and established different shop images through interior and exterior decorations. Baesuk Hong, president of Bitmax DVD, said that he planned to uniquely and elegantly dress up every shop with colorful graphics. Digital printing technology proved to be the best solution for such design strategy.” The concept was determined according to the tastes of the customers and the owner of the franchise. So, 11 franchises of Bitmax DVD have totally different graphics. One of their shops has been decorated with war-related images as its theme. The graphics is splendid enough to draw customers’ interest. On the entrance stairs, a soldier graphic aims a gun to welcome customers. A wide range of graphics filled the walls of the shop. All graphics were printed in high resolution (600 dpi) with Novajet 750 because they can easily be seen from a short distance.

On Elevator Doors

Digital Printer: Scotchprint 2000
Media: PVC Vinyl
Digital Printing Provider: A&C21

Many companies have used elevator doors for their outdoor advertisements. But among a great number of advertisements, SK Teletech’s cellular phone advertisement became a subject of conversation. SK Teletech has recently placed their ad on the headquarters of KBWA Korea and CineU. This advertisement doubled the impact by making full use of elevators. When the elevator is closed, someone’s hand tries to catch a cellular phone. When it is open, the hand pulls away from the phone, very well describing people’s craving to reach out to their cellular phones. Hunyoung You, president of GeonAd, presented that advertisement on elevator doors. It provides a great visual impact and public exposure.

On Motor Showrooms

Digital Printer: UltraVu 3360
Media: Flexible faced material, special vinyl
Digital Printing Provider: Artman

On May 8, 2005, Genman Motors, the distributor of BMWs, will be opening its showroom. The purpose of the showroom is to promote and market the company’s products to customers. The motor showroom should be displayed with highly visual and perceptible graphics than other product showrooms. For a world-class carmaker like BMW, the interior and exterior showroom is adorned with splendid and high-quality digital graphics. Everything, including the exterior and interior displays, was intended to symbolize the innovative and high-class technology of BMW cars. The showrooms on the first and second floors can accommodate about 14 cars. Two large-format digital graphics that look as if the car is rushing toward people were displayed on the facade. Sikyoun Kang, president of GidCore, which took charge of the project, described, “We designed the graphics work with the data that the BMW headquarters provided because car images require more accurate and elaborate graphics achievement.” Unlike the exterior display, the image of nature, such as blue skies and white clouds, was used in the interior displays to convey a comfortable and genial feeling. All the graphics were printed in 720 dpi with UltraVu 3360.