For all of June. 2002's FIFA World Cup. The streets of Korea was filled with red color. Traditionally, the color red has symbolized survival, will, self-preservation, vitality and passion. In this tradition, Korean people painted their faces red, and wore the red shirts in support of Korean World Cup team. In the Korea outdoor advertising market, produced by various technologies, red banners on the streets and buildings helped to elevate the festival mood for the 2002 FIFA World Cup.

Remembering a shout from all over the world during the FIFA World Cup? FIFA Worldcup, held in Korea and Japan, was not a typical soccer game, at least to Korean people. Sure. There was a red crowd called Red Evil as well as a month-long shout of triumph at city hall and Kwanghwamun in Seoul where the domestic and foreign presses focused on an a great deal of attention. What helped make the FIFA Worldcup a highly visual event was more than forty super-large banners displayed on the several buildings throughout Seoul, and the FIFA World Cup featured additional graphics for street banners and store banners that celebrated the festival. Newspaper companies such as Chosun Daily and Dong-A Daily offered information such as headline news, weather and stock information through a large-sized multivision screens at a Kanghwamun intersection where visibility was the greatest. What's interesting is that for all of the international game, these companies provided a huge place where a number of Korean's fan could cheer for their team. That is why people got together here with no obligation

After Game.
As mentioned above, several banners helped to make the FIFA World Cup visually attractive. But many banners can be used to inform people about the special days like the year-end and thanksgiving day. Last year, was the first that uncountable banners appeared simultaneously within a short period. According to Korean sign code, this large-sized banners and even their red color on signs are illegal because they could spoil the beauty of the city and threaten people's lives. In spite of the fact, FIFA Worldcup began with a several large-sized banners and street banners featuring hope of Korean team's achieving the round of 16 in the World Cup. Surprisingly, team Korea started by winning at the first game against Poland, In face, in game after game, they won, and in the process, set new precedents for an Asia team at the World Cup. Mirroring this success were the majority of the banners whose decor changed according to the team's results and our nation's hopes. On the day of the semi-finals, the concession area became a Red Square.

Two Different Graphics.
Chosun Dily created a banner package that included two different messages that could be promptly replaced right after one of team Korea's game. Choi Seung-ho, the reporter for Chosun Daily stated, "We always strive an opportunity so that citizen can support the Korean team. Numerous banners are used as a means of elevating the festive mood throughout the country." The graphics before the round of 16 were not at all similar to the ones after the round of 8. Until the round of 16, 49?8' banners were only text-oriented. But, after the Korean team advanced past the round of 16, Korean players' photos was added to the text, or Hiddink, Korean team coach was featured with the catchphrase, "Let's Move Onto The Finals". The banners made the FIFA Worldcup a much more energetic event. Since no one can accurately foresee the results of any game, Chosun Ilbo also created two different graphics for both winning and losing scenarios. If the team won, the banner would have said " Placing a Trophy at Kwanghwamun." Unfortunately, this banner was then carefully stored and never used.

Building Wall.
Another prominent graphic was a banner that said "Victory Korea" on an art gallery next to the building of the Dong-a Ilbo company. Jung Hyun-chul, the manager of marketing team for "Donga.com" admitted that Newspaper companies such as Chosun Daily and Donga Daily developed the atmosphere for the Red Evils ,supporter on the streets by creating a 114?5ft. super-sized banner. Instead of replacing an entire banner based on the fate of team Korea, a portion of the banner could be added for easy installation. Kim Sangwook, manager for Hanangtek, said, "because normal printing takes a relatively short time to complete and offers strong fidelity of color, we decided to do the project with normal printing." He then added that "due to the super-wide format, we roughly pieced together T/C cloth and made a draft on it." For more louder color, 0.2kg-red ink of normal printing was taken into 1sq., ft. The total amount of ink used to this project was 4,197 ounces.

Easy to Work
During the FIFA World Cup, the most outstanding phenomenon in the sign industry was that the majority of the banners were normally printed. Normal printing has features such as high visibility and strong fidelity of color. This is because ink is able to be completely absorbed into the back of the cloth. In addition, the installation is ideal for a suddenly changing situation like unpredictable result of games. However, normal printing can't deliver photo-like images. The text-oriented banner is ideal for saving time and money. It became a common medium all over Korea during the FIFA World Cup, thus, reflected the temporary nature of the tournament.

1) The banner featuring the flags of Korea and the Netherlands was hung on the Netherlands embassy. Netherlands is the home country of the Korean team coach( Guus Hiddink).
2) Hyundai Motor Co.,Ltd. created large-format banners by digital printing on its building.
3) Large-sized banners helped make the FIFA World Cup a more eye-catching event. Hyundai Marine & Fire Insurance Co, Ltd. provided a variety of banners that changed in according to the results of Korean team's match
4) The large banner measuring 49.21?8.42ft., turn up on Chosun Ilbo building.
5) Companies such as Chosun Ilbo and Donga Ilbo helped create a festive mood for the FIFA World Cup. Donga Ilbo Co, Ltd. put A super-sized banner under a Multivision screen help the banner profile.
6) Last year was the first time a great number of banners were hung around City Hall and Kwanghwamun. The Red evils, the team Korea supporter, had a great deal of influence on the color of the banners.
7) After the FIFA Worldc Cup, SBS(Seoul Broadcasting System) decorated its building with a large-sized banner
8) Carrefour Korea Ltd. also placed a portable banner stands in front of its stores in support of the FIFA World Cup.