Under the solgan,"Experience the diverse digital printing world!",DPGshow 2005 (Digital Printing and Graphic Design Show) was held from the 23rd to the 26th fo june 2005 at the Atlantic Hall of COEX in Seoul. The show presented new trends on digital printing technology and in the industry as a whole, and introduced a variety of digital printing-related markets.

CONERYING THE DIVERSITY OF THE DIGITAL PRINTING MARKET

Based on the success of the 2004 shhow,which enhanced the understanding of digital printing processes, DPGshow 2005 was highly apperciated for converying the diversity of the market.In other words,the show demonstrateid that the digital printing industry enjoyed to other industries,with unlimited applications in ourdoor advertsing,interior design,events promotion,textile printitng,digital ohotography and digital printing,etc, A total of 61 compaines,occupying 277 booths, attended in the show.In four days,a total of 12,596 visitors went to see the show, According to visitors,the 2005 show was successful due to thress special events that featured niche markets in a variety of digital printing markets,including the DTP(Digital Textile Printing) solution showcase, the Digital Photography and Equipment pavilion, and the Graphic Artwork display. They were golden opportunities in providing multifaious items from digital printing technology.

GROPING FOR BREAKTHROUGHS

The 2nd DPGshow 2005 was revolutionary because it raised real consumption power from all visitors. Despite of constant economic stargnation. Some exhibitors tried to grope for breakthroughs by releasing new products,and slashing their prices. An exhibitor noted that lower prices,compensation marketing, and exceptional promotions to boost consumption were key to the show's success. Each exhibitor attempted to introduce new products, and hosted events in DPGshow 2005. The show was the right venue to actively promote products for newly established companies, and to strengthen the marketing activites of existing companies. In DPGshow 2005,most companies first displayed and then released their new products,which they introduced in the first half of 2005. A UV-cyrable printer manufacturers successfully entered into a contract to sell printers worth US$100,000. Digital printing-related items,which helped print graphics with fluorescent inks,also contributed to the success of the show.In addition,wide-fromat digital printers,which provide both-side printing and cutting functios,were displayed in the show, as well as thermal-sublimation textile printers and small UV flatbed printers. Digital printing-related companies,such as those involved in making inks and media and banner stands, also attended the show to make more inroads into the market.

THREE SPECIAL EVENTS

Along with the sign industry, the screen-printing industry has been widely adoping digital printing technology.Many member-companies of the Screen Printing Association of visitors from SPAK attended as well. A small UV flatbed printer manufacturer said that even though this type of printer was first introduced int the Korean market almost two years ago, many people were not familiar with sych printers yet. Howere fortunately, DPGshow 2005 helped promote small flatbed printers, Several digital printing-related colleges also promoted its curriculum to visitors.kimpo college displayed "Hanbok," a traditional costume with coloful,printed graphics. A great number of people working in whde-fromat digital printing, digital photography,textile printing, and from the screen-printing industry graced DPGshow 2005. DPGshow 2005 demonstrated that there were niche markets under the extensive markets of dkgital printing for both visitors and exhibitors. To achieve this year's goal,three special events relatting to digital printing technology were featyred.With regard to DTP(Digital Textile Printing) technolohy, the DTP solution showcase was designed to help those who are interested in the DTP business to experience a variety of digital textile printing technolohy applications,For the event, everyday items,including shoes,handbags,wallers,and sofas made from textile printing technolohy,were displayed to increase the visitos' understranding on digital printing technolohy.A graphic artwork display was consisting of a variety of products from digital prnting technology.It included keyboards,key hokders,tiles,and interior decorative pieces with printed graphic desgns, Digital photography printer-related companies, which have been recently increasing their market shares in the photography market,were part of the Digital Printing and Equipment pavilion.

Next Stop: DPGshow 2006
DPGshow 2006 plans to open with Photo & Imaging 2006 from May 18 to 21 to entertain visitors and deliver more obviously digital printing technology. To wrap photo show up briefly, 250 companies from 20countries will present their products and innovative solutions at 550 stands and 60,000 attendees are expected to visit this show thanks to the sharp growth of the digital camera market by professionals and amateurs. Photo industry has also experienced digitalization and has a considerable something in common with digital printing field. And it is expected that digital technology have an important role in both industries. With Photo & Imaging 2006, DPGshow 2006 will trustworthily convey its theme: Convergent Approach on Digital Printing, and provide visitors and exhibitors with a variety of business opportunities. Firstly, Digital printing industry sector includes output unites, Inks, media, finishing and application area, and Secondly, Imaging & graphic industry filed consists of input device and design-relating products. And Textile printing industry will be more expanded than the last year’s show.